Beverage Bulletin August 2010

California Beverage Retailers Association

P.O. Box 56686

Sherman Oaks, CA 91413

(818) 788-8120


August 2010


Romanee Conti and Comte Georges de Vogue were victims of attempted extortion. An ex-convict sent letters to both vineyards threatening to poison their grapevines. Then he poisoned two vines at each property to prove he could. The owners were to ransom their vineyards for several hundred thousand Euros each. In cooperation with police a ransom was placed where directed. Then, the police arrested the man when he came to pick it up. He is currently being held for trial.


The 62nd Annual Emmy Awards are being held this month. The wine being served at the banquet is BV Cabernet Sauvignon. The quantity: a whopping 4,416 bottles! The food will be prepared by 195 chefs and served on 10,500 plates.


For the past two years restaurants have attracted customers with free things and even free meals. As the economy improves foodservice operators are expected to try to wean consumers away from this practice as they have in previous recessions. Expected methods will be the offering of combo meals and value menus. These two tried and true methods allow operators to gradually increase the size of the check.


Early Times is offering you and your customers the opportunity to get an Early Times Man Day T-Shirt and celebrate a day that a man can do what he wants to! The offer is limited until the shirts are gone or October 31. To participate go to this website













Our industry is more controlled by laws than most others. The State Legislature and the ABC give us license privileges and take them away. More than 100 new alcoholic beverage laws have been introduced, passed, and sign by the Governor since this session started. Many critical issues are still pending. Is your business safe? Members are encouraged to look through the Legislative Bulletin. If there is a new law that is a problem for your business, call the association office now. The CBRA is your voice in Sacramento. If you are not a member, join today. The CBRA is your only voice when it comes to new beverage laws.

Brands and Comments

The CBRA Newsletter has not accepted any payment from any of the brands mentioned in this edition. The editor, Ron Ziff, welcomes comments at

CBRA Membership Remains Open

Now, more than ever, access to your industry is important. The CBRA is California's only statewide association of licensed retailers, and our membership continues to be open for the first time in 20 years.

At CBRA we deal with licenses and regulations that affect the beverage business on a daily basis. That's why CBRA offers practical solutions, unique products, services, information, and timely advice for both large and small beverage businesses. With reasonable fees, superior service, and associates that are easy to reach, CBRA helps you to run your business better and easier.

California Beverage Retailers Association – We know how to get it done.