Beverage Bulletin August 2013

California Beverage Retailers Association

Beverage Bulletin

P.O. Box 56686

Sherman Oaks, CA 91413

(818) 788-8120

Ron Ziff, Editor

August 2013

This month's stories include:

Headlines - Just a Splash, New Tax Proposals, The Drink is in the Mail, Stolichnaya from Where?, A New Kind of Traffic Stop, Energy Execs Testify in Congress, Money Laundered in Wine, Airlines Upgrade Their Bars, Fresh and Not So Easy


Celebrities in the Industry - Marilyn Manson, Justin Timberlake


Wine - Overstock at Treasury Estates, Storms take Toll in Burgundy and Bordeaux, Rothschild Plants China Vineyard, LVMH Starts China Vineyards


Beer - Big Year Ahead for Cider, Growlers, How Cold is that Beer?, Cool Weather Slows Beer Sales, Light Beer Sales Drop, Shift in World Market Share, Walmart Pushes Craft Beer, California Tops Beer Production, Something Old, New, Borrowed, Brewed, Free Beer Fridays


Spirits - Diageo Helps Start-Ups, Johnnie Walker Expands Line


Other Food and Beverages - Bloomberg Ends Soda Size Debate, Dr. Pepper to Change Label Claim, Turf and Surf Prices to Stay High, Mislabeled Seafood, Trader Who?


The Changing Market - Spending on Alcohol Down, Restaurant Jobs Figures, Food for Fast Eating, Health/Natural Food Stores Expand, Business Travel Spending Increases, Travel in California Isn't What it Used to Be, Now They Can Steal It and You Won't Know, Congress Wants You to Tell How You Set Prices


Health - Terroir Can Make it Healthy, Now It's Not the Calories in Beer


...and as always Tasting Notes and the Industry Calendar




Water is sometimes sharp and sometimes strong, sometimes acid and sometimes bitter, sometimes sweet and sometimes thick or thin, sometimes it is seen bringing hurt or pestilence, sometimes health giving, sometimes poisonous. It suffers change into as many natures as are the different places through which it passes.”

-Leonardo Da Vinci

Are you as water conscious as Leonardo? Read “Just a Splash” below.


Headline News Stories

Just a Splash

Ray's and Stark Bar in Los Angeles is breaking new ground with a Water Menu. The 45 page menu has a selection of 20 waters from 10 countries including Spain, France, Germany, and Canada. Certified Water Sommelier, Martin Riese, put the water list together in much the same way that a wine list is designed. It carries a description of each water; its taste, mineral content and “TDS” (total dissolved solids). Ray's and Stark Bar is located at LACMA, (Los Angeles County Museum of Art) and has some very discriminating customers. Will they swallow from $8 to $20 a bottle? Check out the menu for yourself at

New Tax Proposals

The California State Legislature went back into session on August 5. It is considering a number of very creative ways to increase your taxes. There is a proposal to authorize the formation of new assessment districts to tax all businesses in order to give tax breaks to “sustainable” businesses; there is a proposal to add $2 to the price of each pack of cigarettes, the sate and federal tax would total $3.88 a pack or $38.80 a carton, as always sales tax would apply on top of that. Would that affect your business? Do you need to renew your CBRA membership to stay in the fight against these and other taxes?

The Drink is in the Mail

The U.S. Postal Service has asked Congress to change the law to allow the agency to deliver beer, wine, and spirits. The PO is looking for ways to make a profit and reduce its $15 billion a year deficit. Currently, private shippers get all the alcohol business. The PO estimates it could get $50 million a year in shipping fees. The agency is also looking into selling boxes that would hold 2, 4, and 6 bottles and offering to ship at a flat fee. If Congress gives the go-ahead, shipments would still have to comply with state laws at shipping and receiving and be delivered to people age 21 or older. A number of states allow wine to be shipped, but beer laws could be another story. Some in the industry think shipping beer would add costs consumers don't want to pay. Others feel craft beer aficionados would be willing to pay for brews they fancy. Can Robert Mondavi and Ernest Gallo postage stamps be far behind?

Stolichnaya from Where?

Gay rights groups across the U.S. started a boycott of Stolichnaya Vodka to protest anti-gay laws in Russia. Gay rights groups in West Hollywood and Manhattan held ceremonies pouring the vodka into gutters. Stoly and its friends said the action is misguided. The vodka has a history of supporting gay and lesbian causes and it is made in Latvia. Latvia became independent of the Soviet Union in 1991. Stolichnaya is the world's best selling vodka and has U.S. sales of $400 million. It is #3 behind Smirnoff and Absolut. Meanwhile, a long running lawsuit over the rights to the Stolichnaya name in the U.S. continues. The issue: Stolichnaya is made in Latvia by Russian owned company, S.P.I.; it is distributed in the U.S. by French company, Pernod-Ricard; Russian distillers, Soyusplodimport and Ost Alco, claim the name was illegally transferred to S.P.I. in 1992 when it was privatized; the Russian government has joined in the lawsuit because the U.S. label says “Genuine Russian Vodka”, which it isn't; the Russian government revoked S.P.I.'s rights to the name and the right to export it in 2002; S.P.I. then moved the company to Latvia. Confused? The U.S. court has already ruled that none of this may affect trademark rights in this country.



A New Kind of Traffic Stop

Did you ever wonder what the police do at a traffic stop when they want to give an alcohol test and the Breathalyzer isn't working? Do they make people walk a line or what? For the answer go to

Energy Execs Testify in Congress

Executives from Red Bull, Monster, and Rock Star appeared before the Senate Commerce Committee, which is considering legislation regulating of energy drinks. Among the proposals are banning sales to under 16 year olds and displays separate from other beverages.

Money Laundered in Wine

A section of the French Finance Ministry released a report showing that it has been running an investigation since early 2012 in money laundering in Wine and vineyards. The concern is that criminally tainted money from other countries is being illicitly brought into France to be “cleansed” by buying and later selling vineyards. The agency involved is Traitement du renseignment et action contre les circuits financiers clandestin. There was no indication as to how many cases are in progress. However, most involve buyers from China, Russia, and Ukraine.

Airlines Upgrade Their Bars

This Summer the airlines upgraded their beverage offerings. Did you notice these:

Delta Wine list, Red - 2005 Rioja by El Coto de Imaz, White – 2001 Chateau La Rame Semillion, Champagne – Jacquart Brut Mosaique

Air Tahiti Nui, Tahitian Rum Punch made with Pineapple, orange, passion fruit juice, Tahitian Cane Sugar Spirit, and Manutea Rhum.

Virgin Atlantic, Virgin Redhead made with sparkling wine, berry liqueur, Bombay Sapphire Gin, and fresh raspberries.

Singapore Air, Singapore Silver Sling made with gin, Cointreau, orange juice, and Champagne.

Jet Blue, Brooklyn Brewery Summer Ale.

Fresh and Not So Easy

Rumors are circulating that Tesco, world's 3rd largest retailer, can't find a buyer for the 200 Fresh and Easy stores in California, Arizona, and Nevada. The only alternative may be to close the stores and try to sell off the real estate and equipment. The company continues its retreat. It is making a deal in China to joint venture 131 mega-stores with China Resources. CEO Philip Clarke intends to refocus the company on its home U.K. Market where it has steadily lost market share for the past several years.


Celebrities in the Industry


Marilyn Manson is selling Mansinthe Absinthe distilled in Switzerland. It is a pale green and brown in color and has the distinctive bouquet of absinthe.


Justin Timberlake is promoting his own “901”, a triple distilled Silver Tequila.



Overstock at Treasury Estates

Treasury Estates is destroying $145 million worth of inexpensive wine. The company overestimated sales of wines like White Zinfandel that have a short shelf life. The wine is now nearing the end of its life and the company is making some hard decisions. Some can be discounted. Wine that is still in bulk could be redirected to distilleries to produce brandy. But, it costs too much to reprocess low end wines that are already bottled. They are shipped to landfills and crushed by tractors. The only bright side is that the company can have the destruction certified and get refunds of the taxes that were paid.

Storms take Toll in Burgundy and Bordeaux

A summer hail storm with high winds caused extensive damage to vineyards throughout Burgundy. Areas hit the worst were Volnay, Cotes du Beaune. Pommard, and Savigny-les-Beaune. Some vineyards reported losses of up to 90% of the anticipated crop.


Two weeks later a series of hail storms hit Bordeaux. According to Bernard Farges, Chair of the Bordeaux Wine Professionals Committee, “It was a brutal and intense storm. The vineyards stood no chance.” Many small growers are uninsured and have been wiped out. They are looking to the government for tax breaks and bailout money.

Rothschild Plants China Vineyard

Domaines Barons de Rothschild is making a major wine investment in China. The company is investing over $16 million and partnering with state owned, CITIC, to develop 62 acres to produce super-premium red wines in Shandong province. The plan is to sell them at top prices in the local market. The company also owns Ch. Lafite Rothschild, Ch. Duhart-Milon, and other French labels.

LVMH Starts China Vineyards

LVMH Moet-Hennessy has partnered with Chinese company, VATS, to plant 74 acres in southern Yunnan province with Cabernet Sauvignon, Cabernet Franc, and Merlot. The area borders Tibet and Moet is calling the vineyards Shangri-La.


LVMH is also planting a vineyard in central Chinese province, Ningxia Hui, to produce top quality sparkling wine. The company will use its expertise from its Champagnes; Moet & Chandon, Krug, and Dom Perignon.



Big Year Ahead for Cider

Although it is still a small part of the beverage market, Cider grew at a double digit pace over the last 2 years. 2012 was tough year for Cider; sales were growing even though the apple crop was very light because of spring storms during the budding season. 2013 is very different. Both the Michigan and Northwest apple crops look like they will be huge. Look for lots of promotion as Cider manufacturers try to run their plants at capacity and build sales.


A growing part of Craft Beer sales has been in Growlers. A Growler is a 64 oz. (½ gallon) jug. A 32 oz half Growler is also known as a Growlette. Growlers in many cases amount to 50% of a Craft brewery's sales. Customers buy the reusable jugs and keep bringing them back for a fill up of fresh beer. The manufacture of Growlers has become an industry in itself. The jugs can cost from $48 to $200 each for one that is monogrammed with the owners name. The term Growler came from the hissing groan that the tap makes as it fills a jug.



How Cold is that Beer?

Kirin has developed a new frozen beer foam and dispenser. The beer is pumped from the tap. Then topped with frozen foam. The foam keeps the beer cold for up to 30 minutes. The tapping system is being used at Dodger Stadium.


Competitor, Asahi is experimenting with super-chilled beer from a special tapping system that serves the beer at 28 degrees. Bars with the systems are being tested at several key locations in Japan and other countries. The system has not yet been tried in the U.S.

Cool Weather Slows Beer Sales

The biggest factor in shifting beer consumption this year hasn't been Craft Beers; it's been the weather. Outdoor activities drive beer sales. This year the winter was longer than normal and spring was colder than usual. The result: fewer BBQ's, picnics, and outdoor fun. That meant lower sales for beer of all kinds. The big brewers sold less than in other years and Craft brewers had increases that could have been better. Other factors in the 2.6% drop in year-to-date sales were the payroll tax hike and increased unemployment in the young male population that is important to brewers.

Light Beer Sales Drop

And suddenly light beers are also losing market share. According to Consumer Edge Insight consumers are shifting away from light beers. This is bad for AB/Inbev and Molson/Coors whose light beers have a combined 27% market share. A survey of consumers who gave up light beer gave their reasons:

27% are getting tired of the taste.

21% are drinking other types of beer

20% are drinking less to save money

17% have switched to wine or spirits

15% had other reasons

Shift in World Market Share

Ab/Inbev's Budweiser added 6.3% in worldwide volume in 2012. But, beer is a commodity that is fractured into regional and local brands. Bud's share of the world market is only 1.5%. Snow, produced in China by a joint venture owned 49% by SAB Miller has a world share of 5% even though it is only sold in China. AB/Inbev has spent $1.4 billion in China taking over and refurbishing breweries in an attempt to gain market share. It is a tough go against Snow which has more than 80 breweries across the country and sells for about 40 cents while Bud sells for about a dollar.

Walmart Pushes Craft Beer

Walmart has quietly set a goal of becoming the world's #1 alcohol retailer by 2016. Walmart is going about it by discounting deeper and carrying a broader range of packages including craft beers. It has been happening quietly because the company doesn't want to upset any of its customers. Walmart has been selling alcohol since the 1980's. Sam Walton didn't object to drinking, but did object to overdoing it. He banned beer at company picnics after some employees got drunk. Thereafter company events were alcohol free.

California Tops Beer Production

According to the Beer Institute 2012 beer production in California ranked #1 among the states at over 22 million barrels. However, per capita consumption was #44 at 25.5 gallons per adult.



Something Old, New, Borrowed, Brewed

A new trend is couples deciding what beer to serve at a Wedding. Capitalizing on this, the Sheraton Four Points Los Angeles Airport Hotel is offering a special wedding package to couples who want to brew their own special beer to be served at their wedding. The hotel has partnered with Enegren Brewing Company to help the couple fulfill their dreams. The wedding package is called “Hoppily Ever After.”

Free Beer Fridays

Universal Information Services, a news media analysis provider in Iowa, has come up with a new employee perk that improves morale. It's called “Free Beer Fridays.” At 3:30 Friday afternoon the company celebrates the end of a hard working week by passing out free beer. The atmosphere becomes relaxed and makes a good end to the week. Employees are given the option of soda if they don't want beer.



Diageo Helps Start-Ups

Diageo and Independents United, the maker of Ciroc Vodka, are launching Distill Ventures, an joint venture incubator for start-up spirits companies. In November they will select 5 start-ups who will each get up to $300,000 seed money to develop new spirits products. That will be followed with up to $3 million each to help launch the products. Diageo will contribute $23 million to the project and Independents United with help with day-to day operations. Eventually, Diageo intends to advise and assist the new companies with promotion and distribution. The companies both hope to enjoy a portion of the profits from the fruits of the start-ups labors.


Johnnie Walker Expands Line

Johnnie Walker is launching a two pronged effort to grow sales in emerging markets. New super premium blends will be available at $160 or more. Odyssey, one of them, retails for about $900. Others are in the works. Meanwhile the company is also offering “Bespoke Blends” to wealthy individuals at about $160 per bottle. Typically, the customer will buy 100 or more bottles. Whisky has become a symbol of wealth in developing countries in the Far East. Johnnie Walker has put a man with the unlikely name of Jim Beveridge in charge of the project. Sales rooms for the new venture have been opened in Shanghai, Beijing, and Singapore.


In the U.S. Johnnie Walker has added Double Black and will be introducing Gold Reserve and Platinum to replace Gold and Green Labels.


Other Food and Beverages


Bloomberg Ends Soda Size Debate

Mayor Bloomberg called for his successor to continue the fight for smaller soda cups after losing the city's case in the Court of Appeals. This could be a graceful way of dropping the issue. New York primary election is September 10, runoff if needed is October 1, final election November 5.

Dr. Pepper to Change Label Claim

The Dr. Pepper/Snapple Group has agreed to remove the word anti-oxidant from its labels. It had previously labeled 3 new flavors of 7-Up, Cherry, Pomegranate, and Mixed Berry as anti-oxidant. The Center for Science in the Public Interest sued in November 2012 to get the labeling changed. The parties agreed to settle without any admission of wrongdoing. The labels will be changed, the company will pay a $5000 settlement plus $237,000 in attorney fees.




Turf and Surf Prices to Stay High

The price of beef continue at a high level as feedlot operators are going out of business. The mid-section of the country is in its 3rd year of drought, grain prices have been high, and operators have not been able to make back their costs. Consumers reacted by eating less. Per capita beef consumption is 15% lower than 10 years ago.


Shrimp prices have been high and will get higher. Disease has decimated Southeast Asia stocks. Foreign governments have subsidized shippers so they could compete in the U.S. market. Now, our own Gulf Coast shrimpers have fought back by petitioning the Commerce Department that the foreign subsidies are upsetting our market. If the shrimpers win their case, Commerce will impose duties of up to $1.7 billion a year on shrimp from China, Ecuador, India, Malaysia, and Vietnam.

Mislabeled Seafood

Margot Stiles wrote in a 23 page report on fish fraud for the group, Oceana, that 1/3 of seafood is mislabeled. Most of the mislabeling is intentional fraud. There are 1700 seafood species sold in the U.S. and many have a lower cost alternative that is substituted to save money. The swap can take place at store, restaurant, or wholesale level. The group analyzed 300 restaurant menus in 12 cities to find the amount of fraud. Among the most common frauds was farmed salmon labeled as wild Chinook Salmon at half the cost. The report blames easy financial gain, lax enforcement, and the inability of consumers to spot the differences on a restaurant plate. The report says that “Consumers deserve to know their seafood is safe, legally caught, and honestly labeled.


The report also noted changes in the marketplace. Tilapia has moved to the 5th most popular fish eaten in the U.S. Global markets sometimes move seafood through several countries before reaching the point of consumption. That provides multiple opportunities for fraud.


Trader Who?

Trader Joe's is suing Michael Hallatt, the owner of Pirate Joe's in Vancouver, B.C. Trader Joe's operates 300 stores in 30 states, but none in Canada. Hallatt buys Trader Joe's products at retail and takes them across the border to sell in his own store. The company says this is copyright infringement. Hallat is fighting back in two ways. He is counter-suing and has taken the “P” off his store sign, so it now reads “Irate Joe's.”

The Changing Market

Spending on Alcohol Down

Spending on alcohol is often counter-cyclical. In bad times people tend to stay home and drink more. When times are good they get out more and spend on other things. The long recession has been no exception. Comparing the first quarter of 2013 to the same period in 2010; households with incomes of $100,000 or more spent 1.5% less on alcohol; households with incomes of $25,000 spent 6% less.

Restaurant Jobs Figures

The economy added 162,000 jobs in July. About 40,000 of those were in the restaurant industry. The hotel industry lost 9,000 jobs the same month, after adding almost 500,000 jobs since early 2010.

Food for Fast Eating

Eating alone has become one of the features of our society. Now it is being joined by a new trend; “immediate consumption” of food purchased at a store. 11% of all eating occasions take place within one hour of purchase of the food or beverage. Consumers are doing it because they are tired, busy, or bored. This food for fast eating is being purchased at a grocery store 52% of the time, restaurants 29%, mass retailer or supercenter 24%, Convenience Stores 10%, or Natural Food Stores 5%.

Health/Natural Food Stores Expand

Whole Foods co-CEO, Walter Robb, announced that they have signed 50 new leases. The company currently operates 355 stores in the U.S. and is looking for an eventual total of over 1000 stores.


Sprouts Farmers Market, Inc., the nation's #2 Health/Natural Foods grocer launched an IPO at $18. The stock rose to over $40 in the first day of trading. Sprouts operates 163 stores, mostly in Southern California and Arizona. CEO Doug Sanders feels the chain can eventually expand to 1200 stores.

Business Travel Spending Increases

The Global Business Travel Association reports that business travel expenses could reach $1.12 trillion in 2013, up 5.4% from 2012. The report indicates another 8.2% increase in 2014 and over 7% every year through 2017. The association urges hotels and restaurants to maintain and improve aging infrastructure in order to take advantage of the travel spending.

Travel in California Isn't What it Used to Be

A Yahoo Travel survey rated the friendliest and unfriendliest cities in the U.S. No cities in California made the friendly list, but, we dominated the unfriendly list with 4 of the top 10. They were Sacramento #10, Anaheim #9, Los Angeles #6, and Oakland #2. Oakland lost out to the most unfriendly #1 Newark, New Jersey. Charleston, South Carolina was rated the #1 friendly city in the country.

Now They Can Steal It and You Won't Know

Business Travel News warns travelers, both in the U.S. and abroad, to be vigilant in protecting company information. They estimate info stolen from U.S. companies is worth $100 billion a year. The problem is that when you have been successfully tapped, there is no trace and you don't even know it happened. What to do? When traveling use a laptop and smartphone that is clean and only carries what you need and is password protected and encrypted. Use a VPN, not Gmail. Be careful of Wi-Fi spots, don't use public or free Wi-Fi. Use a physical internet connection wherever possible. Don't leave your laptop alone, even for 5 minutes. Have a removable hard drive that you can take with you. Remember that in an airport or hotel you could be a target of opportunity. Thieves are willing to steal anything and find a buyer later. Who is the thief? You might not even see him as he remotely taps your equipment or it could be a “Honeypot” or “Romeo”; an attractive woman or man you meet in a bar. It could even be the government. In the UK it is policy to download all smart phone call history as travelers pass through customs.

Congress Wants You to Tell How You Set Prices

Congress is considering HR 2487 “The ensuring Shoppers Honest Online Pricing Act of 2013”. It would require companies that sell online to let customers know if data about customer's personal preferences is being used to set the price offered to the customer. If your company is using targeted information from Google to advertise a product at certain prices, you could be required to tell your customers you're doing it. You could also be required to tell your customers where, how, and to who, you are offering discounts. Under the law you would not be required to tell customers what prices you are offering, just the fact that you are giving somebody else a better price.


Terroir Can Make it Healthy

Mens Health reports that drinking red wine from Chile will reduce your risk of cancer. Chilean Cabernet Sauvignon is 38% higher in flavonols, anti-oxidants that fight free radicals that cause cancer, than French Cab.

Now It's Not the Calories in Beer

The 2010 review of alcohol in the federal guidelines has just been released. Eric Rimm of Harvard Medical School chaired the study which says that it isn't beer that gives men a “beer belly.” It's the extra calories that are consumed along with the beer. On the average men consume 433 calories of saturated fats and meat along with a moderate consumption of alcohol. That is the equivalent of a McDonald's double cheeseburger. Women do slightly better, consuming only 300 extra calories along with their drink. Rimm says “People who gain the least weight are moderate drinkers, regardless of beverage choice.”

Tasting Notes

There was a lot going on at the Western Foodservice and Hospitality Expo. Our report only covers the beverages. There were some nice surprises and good buys.


Premium Blend was showing El Guitarron, a 100% Agave wine from Mexico. It is a wine because it is fermented, not distilled, but comes in a tequila bottle. Don't let that fool you. It is difficult to tell the difference from Tequila, and at 24% alcohol it can make a decent Margarita or Sunrise, or even fill a shot glass. $11.99 Contact David Carbonell at Drink Specialties (877) 270-5215.


Casal Garcia Vino Tinto, nice red blend with good color, nose, and medium body is a good food wine. $10.

Pocas Ports showed both Ruby and Tawny Ports. Pocas is one of the few Port houses still owned by a Portuguese family. The wines are delightful. Good color, true earthy port tastes, they are fresh, yet linger on the palate. Ports have gone way up in price, but these are bargains at $12 to $15.

For Casal Garcia and Pocas in Northern Cal contact HGC Imports (408) 947-8511, in Southern Cal contact SoCal Beverage (818) 504-0518. For more information on these and other Portuguese wines contact Sar Perlman or (888) 331-3540.


U.S. Beer Saver was showing a control system that accurately measures beer tapping and pouring and eliminates over-pours. If you're serving a lot of beer it's worth looking into. Contact Kevin Tse at or (877) 501-2337.


And if you want to brew your own, Global Beer can set you up with a complete brewing system that takes up about 50 square feet and provides all the class and shining copper and steel theatrical action that will draw a crowd to a restaurant or bar. Contact Ian MacLennan at or (877) 373-5117.


Finally, Coca-Cola was showing its machine that custom mixes hundreds of flavor combinations that allows every customer to design his own soda drink. The system mixes everything but California's fastest growing Coke item, Mexican Coke. The drink is popular among Coke purists who can tell the difference between Pure Cane Sugar and HFCS. Coke is also importing Mexican Sprite and Fanta Orange. Soon to come are imported Fanta Grape, Pineapple, and Strawberry. Contact your Coca-Cola distributor.


Industry Calendar

8/27-29 Global Wine, Beer, and Spirits – San Diego

8/29 Cabernet Day

8/31-9/1 The Taste – LA

8/31 Field to Fork

8/31 Flavors of LA

9/1 Labor Day Block Party

9/1 Cocktail Confidential

9/1-9/30 California Wine Month

9/2 Labor Day

9/4-6 Rosh Hashanah

9/12-15 Latin Food Fest – San Diego

9/13-14 Yom Kippur

9/17 San Francisco Gold Tasting – Marina del Rey

10/6-9 IBIE International Baking Industry Expo-Las Vegas

10/19-21 National Frozen/Refrigerated Food – San Diego

10/22 Vin de France – SFO

10/23 U.S. Foods Culinary Event-Costa Mesa

10/23-24 Unified Grocers Fall Sell-abration – Long Beach

New Legislation for 2013

Our industry has more laws controlling it than most industries. The State

Legislature and the ABC give us license privileges and can take them away. 2013

has several new laws that you must follow. New alcoholic beverage laws will be

introduced that will be effective in 2014. Many critical issues are pending. Is your

business safe? Members are encouraged to look through the Legislative Bulletin. If

there is a new law that is a problem for your business, call the association office

now. The CBRA is your voice in Sacramento. If you are not a member, join today.

The CBRA is your only voice when it comes to new beverage laws.

Brands and Comments

The CBRA Newsletter has not accepted any payment from any of the brands mentioned

in this edition. The editor, Ron Ziff, welcomes comments at

CBRA Membership Remains Open

Now, more than ever, access to your industry is important. The CBRA is California's

only statewide association of licensed retailers, and our membership continues to be

open for the first time in 20 years.

At CBRA we deal with licenses and regulations that affect the beverage business on a

daily basis. That's why CBRA offers practical solutions, unique products, services,

information, and timely advice for both large and small beverage businesses. With

reasonable fees, superior service, and associates that are easy to reach, CBRA helps you

to run your business better and easier. One of the most valuable services we offer is that

call to the ABC to ask your question. We can ask that question and keep you anonymous. That's something you just can't do yourself.

Join or renew your valuable membership today. You can't afford to delay.

California Beverage Retailers Association – California's Only Statewide Association of Licensees. We're #1!

If you would like to be removed from this email list, please email to with UNSUBSCRIBE in the subject line.