Beverage Bulletin February 2015

California Beverage Retailers Association

Beverage Bulletin

P.O. Box 56686

Sherman Oaks, CA 91413

(818) 693-5561

Ron Ziff, Editor

February 2015

This Month's Stories Include:

Headline News Stories - Stolen Napa Valley Wines Recovered, Paris Attacks Hit the Wine Industry, Super Bowl – Super Numbers, Wine Prices to Go Up or Down?, LA City Council Bans Alcohol Ads, Drought Update


Celebrities in the Industry


Popular Culture – Books, Movies, The top 10 Champagne Movies, TV


Wine - Drug Arrests in Montelcino, Oldest Known Wine Gets a New Barrel, Record Number of Wineries in 2014, Ancient Drinking Game, Academy Awards, Golden Globes, Champagne Sales Bubble, Sunblock on Australian Wines, Courts Enforce Grape Patents, Sonoma Wines Picked for Superbowl 50


Beer - Craft Brewing Comes to Africa, Copyright Suit Lost in Court of Public Opinion, AB/Inbev Buys Craft Brewer, Biodegradable Beer Bottles, 80 Years of Beer Cans, Going to College for the Beer, Sake Brewing Comes to Scotland


Spirits - Grey Goose Sponsors Sundance Festival, Scotch Taken in Armed Robbery


Other Foods and Beverages - Lower Milk Prices Expected, Price of Eggs Rises,

Pom Wonderful Loses Court Appeal


The Changing Market - Demographic Shifts, Changes Ordered in Retail Pricing,

Safeway Albertsons Merger Completes, Credit Card Deadline Looms, Beverage Owners Make Forbes List


Health - New Alcohol Related Drugs, Wine for Pregnant Women, A Drink a Day Keeps the Cardiologist Away

...and as always Tasting Notes and the Industry Calendar




In the film “The Seven Year Itch” (1955), Richard Sherman (played by Tom Ewell) says “I'm perfectly capable of fixing my own breakfast. As a matter of fact, I had a peanut butter sandwich and two whiskey sours.”


Also pictured: Marilyn Monroe (played a girl whose name was never mentioned) does one of the first wine and food pairings by dunking potato chips in Champagne. At the time of this film, she could be found off the set sipping a Rum and Coke in one of her two favorite spots in LA; Musso & Frank's in Hollywood or The Polo Lounge at the Beverly Hills Hotel.


Headline News Stories

Stolen Napa Valley Wines Recovered

The $300,000 in rare wines stolen from the French Laundry in Napa Valley have been tracked and recovered. Two Napa detectives flew to North Carolina to make the identification and accompany the wines being returned. The bottles were located in a private wine cellar in Greensboro, North Carolina. The owner of the cellar was not named. The method of tracing the bottles was also not revealed. No arrests have been made or suspects identified at this time. The stolen wine included bottles of Domaine de la Romanee-Conti and Screaming Eagle.



Paris Attacks Hit the Wine Industry

The recent terrorist attacks on Charlie Hebdo in Paris took the lives of the magazine's cartoonists. These same victims were among France's top wine label designers. In France many labels for “fun” wines have “fun” labels. The label shown here is by Tignous. Others by Wolinski, Tignous, or Charb are too racy to reprint here and wouldn't clear label approval to be sold in the U.S. The artists were murdered in the attack. All of France and Europe mourn them and the wine industry shares in their loss.

Super Bowl – Super Numbers

Super Bowl 49 was no exception to the tradition of super numbers. This year's game had 114 million viewers; with over 118 million at halftime; the last 10 minutes had 118 million. The commercials are the most watched and expensive on TV (cost $4.5 million for 30 seconds) and the trick is to turn that 30 second spot into a sale closer. AB/Inbev is one of the major sponsors with 3 1/2 minutes of ads tied in with more than 150,000 displays in retail stores nationwide. Newcastle was a sponsor in 2014 and saw sales more than double; but only where they got displays. Other sponsors: Lays, Pepsico, and Mars all work for retail displays in order to get the elements all working toward getting the product in a customer's basket. On the foodservice front, Technomics predicted that 12.5 million pizzas would be ordered through Pizza Hut, Domino's, Papa John's, and Little Caesar. The real winner there is Rock-Tenn, who sells pizza boxes to all of them. The 65,000 pizza restaurants expected to sell more than ever; Pizza Hut double a normal Sunday's volume; 1 million at Papa John's; 1.5 million at Domino's with its drivers logging more than 2 million miles in one day. A bad day for chickens: 1.25 billion chicken wings eaten. Ad revenue was $359 million, average ticket for the game cost $4883. Overall, it was the second biggest eating day behind Thanksgiving.

Wine Prices to Go Up or Down?

There are mixed signals on pricing as new vintages hit the market this spring. Twelve major UK merchants have joined in sending an open letter to French producers and negociants asking for lower prices on en primeur offerings to counteract declining consumer demand. Meanwhile, Italian wine production was off 30%. The shortfall includes Lambrusco, Trebbiano, Sangiovese, Montepulciano, and Merlot. The California 2014 crop turned out to be a third big year in a row despite the drought, with The Sonoma Press Democrat and the Silicon Valley Bank predicting higher prices on fine wines due to an improved economy and increased consumer demand. Australian wines are now cheaper than bottled water in their home market.

LA City Council Bans Alcohol Ads

The Los Angeles City Council voted to ban alcohol advertising on property owned or managed by the city. The ban will not have an immediate effect. It will only be effective as new contracts for advertising are signed over the next several years. It will also not be effective in areas that are leased for licensed alcohol service in restaurants, like the Los Angeles International Airport.


Drought Update

Yes, there was rain in January... But, it was still California's driest January on record. A high pressure area settled in over the state forcing winter storms north into Oregon and Washington.


One big winery investor, Harvard University, is in a good position as the drought continues. The $36 billion Harvard Endowment Fund has quietly spent $60 million buying 10,000 acres since 2012 in the Paso Robles area. The land is owned by Brodiaea Inc., a wholly owned subsidiary of the fund. Brodiaea has acquired permits to drill 16 deep wells (700 to 900 feet). Deep wells require special permits. Seven of the permits were granted only 6 days before a ban on pumping went into effect. A deep well can draw down water from other wells as much as a mile away.


Celebrities in the Industry

Novak Djokovic has teamed with Jacob's Creek Winery to make a film in their “Made By” series. Jacob's Creek sponsors the Australian Open and Wimbledon. The film allowed Novak to tell his life story and how he grew up in Serbia during the war in Yugoslavia. It covers his work with his coach and his wins in Grand Slam Tournaments.


Popular Culture

Film maker, Ron Howard, was awarded the Critic's Choice Louis XIII Genius Award for 2015 in Los Angeles on January 15. The annual award is a joint venture between Louis III Cognac and the Broadcast Film Critics Association.


GQ Drinks: The Discerning Collection by Paul Henderson, Mitchell Beazley Publishing, 224 pages $29.99. GQ Senior Editor compiled these recipes from some of the world's best bartenders. Here they share 150 of the best drink recipes. The book is chaptered by liquor type.


Sherry: A Modern Guide to the Wine World's Best-Kept Secret by Talia Baiocchi, Ten Speed Press, 272 pages $24.99. The wines and culture of Andalusia, profiles of the great producers, critique of the wines, along with cocktail recipes and recipes for classic dishes.


Native Wine Grapes of Italy by Ian D'Agata, University of California Press, 638 pages $50. A scholarly study of the grapes and an indispensable reference work.


Sake Confidential: A Beyond the Basics Guide to Understanding, Tasting, Selection and Enjoyment by John Gauntner, Stone Bridge Press, 184 pages paperback $11.95. An explanation of the intricacies of this fascinating and subtle beverage.


Kentucky Bourbon and Tennessee Whiskey by Stephanie Stewart-Howard, Globe Pequot Press, 256 pages paperback $16.95. A guide to tourists and drinkers of the major distilleries and the growing micro-distillers. To be released April 2015.


The Time Cellar by Marc Emory, Ivy Press, 340 pages Kindle Edition $12.25. A Novel. Robert Packard, a physicist and wine-nerd finds two windows into the past. He buys antique money from a coin dealer so he can pass through to Chateau Lafite in 1860 and buy wines from the vineyard. Then goes to Monticello in 1818 and shares wine with Thomas Jefferson. While in France he falls in love with a vineyard worker's daughter. He brings back 19th century wines, sells them, and becomes a millionaire. Complications with the IRS ensue. The surprise ending will get you.



The top 10 Champagne Movies

Champagne is mentioned in 35 times in the 22 James Bond Movies. Bollinger 17 times, Dom Perignon 7 times, others 11 times.

In Breakfast at Tiffany's(1961) Holly Golightly often drinks Champagne before breakfast.

It was the feature of the 1936 film, Champagne Charlie. Later Charles Heidsieck

picked up the nickname Champagne Charlie because of his success in the U.S. market.

Alfred Hitchcock's 1928 silent film, Champagne, starts and ends with a shot through Champagne glass. The film is about a spoiled rich girl whose father sells Champagne.

In Wayne's World (1992) Rob Lowe educates us about Champagne only coming from France. All others are just sparkling wine.

The film, Gigi (1958) features the Lerner and Lowe song “The Night They Invented Champagne.”

In An Affair to Remember with Cary Grant and Deborah Kerr (1957) Deborah Kerr compares their lives to Pink Champagne.

In Casablanca (1942), Rick and Ilsa drink lots of Champagne. Rick says they will water their gardens with it before they let the Germans have any.

In the Great Gatsby (2013) Moet & Chandon was poured throughout the movie.

In The Seven Year Itch, Marilyn Monroe talks about dunking potato chips in Champagne. (see picture and story at top)



The Countess of Grantham Collection includes a Cabernet Sauvignon and a Chardonnay under the Downton Abbey label. The wines are fruit forward in style and are made with grapes from Lodi. Both sell for $14.99 a bottle. The wines are marketed by LCF Wines; a partnership of the Lange, Coors, and Ficeli families.


Drug Arrests in Montelcino

Police in Siena, Italy arrested 8 people in a drug ring in Montelcino. Four were winery workers, two were bartenders, and one chef. They were distributing cocaine through the wineries. Giampiero Pazzaglia, of the Consorzio del Vino Brunello di Montelcino issued a statement saying that the wineries were not involved in drugs and had no knowledge of the ring.

Oldest Known Wine Gets a New Barrel

A barrel of Alsatian wine that is the oldest known existing was moved to a new barrel in Strasbourg. The wine is Vintage 1472 and has only been tasted four times. It was tasted in 1576 to celebrate the alliance between Strasbourg and Zurich. It was tasted again in 1718 to commemorate the laying of the cornerstone of Hospices de Strasbourg, the Strasbourg Hospital, where the barrel has been stored for almost 300 years. It was tasted again in 1944 by General Leclerc at the liberation of Strasbourg. It was tasted again in 2014 when the 450 liter egg shaped barrel was replaced. Thibault Baldinger, cellar master at the hospices, said that the old barrel had started to leak and the wine was moved to protect it. He went on to say that the wine had lost none of its quality and is 9.4% ABV. Two barrel makers in Cognac, Xavier Gouraud and Jean-Marie Blanchard, labored in their spare time with old style tools to make a barrel that is a replica of the original.


Record Number of Wineries in 2014

The number of wineries in North America in 2014 grew by 599 to 8990; 8287 in the U.S., and 703 in Canada and Mexico. 3913 of the wineries were in California; representing 47% of the U.S. total. The number of bonded wineries increased by 4% and virtual wineries increased by 23%. A bonded winery has its own facilities. A virtual winery owns a brand name, but no facilities and has wine made in a bonded winery. Case production grew by 5.6%.

Ancient Drinking Game

The ancient Greeks played a drinking game called Kottabos. The game involved flinging the dregs in your wine glass at a small platter held by a statuette while telling something you wanted to achieve or acquire. The object was to knock the platter out of the statue's hands. Since the players reclined on couches surrounding the statuette, the room and the players were drenched in wine by the end of the game.

Academy Awards

Piper Heidsieck Brut and Rose' Sauvage will be served at the 87th Academy Awards on February 22. Piper has been the official Oscar Champagne for 3 years and the official Champagne of the Cannes Film Festival for 20 years. Piper will be served at Academy events in Los Angeles, New York, and London. At the after party, The Governor's Ball, Piper Heidsieck Prestige Cuvee will be poured. The company has been associated with Hollywood for over 50 years. Piper made a special 48 Liter bottle in 1964 to commemorate Rex Harrison's Oscar for My Fair Lady.

Golden Globes

Moet Champagne was served at the dinner for the 2015 Golden Globes at the Beverly Hilton. Tina Fey and Amy Poehler were sparkling hosts for the honors.

Champagne Sales Bubble

Pernod and Qantas Airlines have announced that First Class passengers will be served Mumm Rose' and Perrier-Jouet in the lounges at Melbourne and Sydney Airports.


2014 had the second highest Champagne sales on record; 308 million bottles. Comite Champagne, the governing body, has set the amount of Champagne to be released this year at 309.6 million bottles.

Sunblock on Australian Wines

Australian winegrowers have been spraying their vineyards with a mixture that includes a sunblock. In some valleys the summer temperatures are regularly topping 110 degrees and the grapes need protection to keep them from shriveling.

Courts Enforce Grape Patents

Delano Farms, Four Star Fruit, and Gerwan Farming lost a case against the USDA and the California Table Grape Commission. The farms had been growing grapes of patented varieties, Scarlet Royal and Autumn King, from cuttings they received from a USDA employee not authorized to give the varieties that were in development at the time. The farms lost both the original case and an appeal. In a similar case International Fruit Genetics LLC sued R. B. Sandrini Inc. for planting more acreage in patented grapes than it was licensed to grow.


Sonoma Wines Picked for Superbowl 50

Superbowl 50 will be held in the Levi's Stadium in San Francisco in 2016 and Sonoma County Vintners will be the official wine suppliers for the events. Plans are already underway to take full advantage of sales opportunities. There will be further news releases throughout the year.



Craft Brewing Comes to Africa

Africa has been one of the bright spots for big brewers SAB/Miller and Heineken. The growing middle class promised sales, growth, and more sales. Suddenly, craft brewing has hit the continent. Ndumiso Madlala, LaLa for short, left his job at SAB and founded his own craft brewery. MadMead Brewing is a black owned brewery in a black township. Its Soweto Gold Beer has hit it off with with South Africa's growing middle class. But it also is widely accepted in the white community.

Copyright Suit Lost in Court of Public Opinion

Lagunitas Brewing sued Sierra Nevada Brewing for copyright infringement over the use of IPA on a beer label. When the news broke, there was a backlash as consumers took to social media to blast the case as being ridiculous. Some said Lagunitas should be ashamed. Lagunitas dropped the suit less than a week after filing because of the backlash.

AB/Inbev Buys Craft Brewer

AB/Inbev has bought Elysian Brewing of Seattle. Elysian has 4 brewpubs in Seattle and a brewery producing 50,000 barrels annually. The craft brewer joins a growing stable of AB owned craft breweries. Management including Joe Bisacca, Dick Cantwell, and David Buhler will continue to manage and expand the operations. Elysian will join 10 Barrel, Blue Point Brewing, and Goose Island under AB's umbrella.

Biodegradable Beer Bottles

Carlsberg is in the process of developing a new biodegradable bottle made from wood fibers. The new bottle will not break in shipping and will enrich the soil as it degrades. The disadvantage is that Carlsberg drinkers won't be able to clink bottles to toast and celebrate.

80 Years of Beer Cans

The beer can is celebrating its 80th birthday. On January 24, 1935 the first cans of beer were sold. The Krueger Beer Company of Richmond, Virginia introduced this novelty to eager drinkers, who had been getting beer in bottles for two years since the end of prohibition in 1933. The first cans were made of steel lined with a material similar to lacquer. In order to get to the beer, the can top had to be pierced with a sharp pointed opener that became known as a “church key.” Aluminum cans, pull-tabs, and flip-tabs all came much later. Today, 53% of the beer sold is canned.

Going to College for the Beer

Simon Fraser University in British Columbia and Western Michigan University have both set up programs in craft brewing. The Western Michigan courses are a degree program, while the Fraser course is a non-credit elective.


Sake Brewing Comes to Scotland

Arran Brewery near Kilmarnock, Scotland is building the first Sake Brewery in the UK. The brewery currently exports most of its beer to Japan and intends to ship most of the sake there as well. A visitors center is being constructed alongside the brewery. It will feature Japanese art and culture.


Grey Goose Sponsors Sundance Festival

Grey Goose Vodka was an official sponsor at the Sundance Film Festival in Park City Utah. The Vodka held private parties through the week at the Blue Door Lounge for the casts of films and various VIP's and celebrities.

Scotch Taken in Armed Robbery

An armed, masked robber, held up a liquor store owned by Societe' des alcools de Quebec in Montreal, Canada. He held employees at bay with a handgun while he broke into a locked cabinet and took several bottles of rare liquor. The most expensive bottle taken was a 50 year old single malt Balvenie scotch priced $49,500.

Other Foods and Beverages

Lower Milk Prices Expected

Milk prices are expected to take a nosedive in March. Demand is way off for several reasons. The market is facing major overproduction at a time when exports are falling. China had been stockpiling milk powder since its contamination scandals in 2013. That has ended. Russia has cut off imports of milk powder from the U.S. in retaliation for U.S. sanctions related to the Ukraine. Farmers were forced to dump overproduction of milk in December. There is some uncertainty looking forward. If there is a new Farm Bill, expect the price to drop. If there is no new Farm Bill, the USDA will be forced to revert to the 1949 law and support the market by stockpiling dry milk. Watch the Administration and Congress.

Price of Eggs Rises

California egg prices took a huge leap January 1, 2015 as new chicken coop regulations took effect. Farmers are now required to provide each hen with enough room to spread her wings; roughly double the space the hen had previously. Some farms have invested in more coops. Others have reduced the number of hens by culling the flocks. Resulting conditions are better for the remaining hens. However, the culled hens are already in chicken soup. Eggs produced under the old rules must be sold by the end of January. The situation has resulted in higher prices and an egg shortage in California that can only be filled by importing compliant eggs. The consumer price of a dozen Large AA Eggs has shot up to about $5 and all the free range eggs in the country seem to be heading to California. The Nebraska Attorney General, joined by 5 other states, has filed suit in the U.S. Supreme Court to overturn the California law as a violation of the Commerce Clause.

Pom Wonderful Loses Court Appeal

The U.S. Court of Appeals for Washington D.C. turned down an appeal by Pom Wonderful trying to overturn an FTC ruling that prevents Pom from making unsubstantiated health claims that aren't supported by medical evidence. The FTC had found that Pom's claims of heart and prostate health benefits violated its rules. Pom had argued that it had First Amendment rights. Pom Wonderful is owned by L.A. Billionaires, Stewart and Lynda Resnick. (see beverage owners make Forbes list below)

The Changing Market

Demographic Shifts

According to the Census Bureau, as we enter 2015, 13% of the U.S. population is foreign born, 15% of marriages are inter-racial, less than 50% of our student population is white, and an estimated 2.4 million undocumented aliens are living in California.

Changes Ordered in Retail Pricing has lost a lawsuit to the State of California over misleading pricing practices. The practice in question is showing the offered price and a “compare to” price.

The problem is that many of the items were never sold at retail and are only offered through with no explanation of how the price was determined. Therefore, there is no legitimate price comparison. The court issued an injunction against the practice and fined the company $6.8 million. Now four members of Congress have asked the FTC to look into the practice throughout retail. The FTC already has a policy against it. Neiman Marcus, Nordstrom, and The Gap have had class action suits filed against them for similar practices in their outlet stores.

Safeway Albertsons Merger Completes

The FTC has approved the merger of Safeway and Albertsons. The combined company will be owned by Cerberus. 168 stores will be divested. The clearance was announced January 28 and was expected to close within 5 days. See the December 2014 Beverage Bulletin for more details.

Credit Card Deadline Looms

More than 50% of big retailers are not prepared for the October deadline to switch to the new Chip & PIN credit card technology. A survey at the National Retail Federation Convention in New York found that 14% still had work to do, 19% are not prepared, and 22% are still deciding what to do. That's big retailers; most small retailers are way behind. After the October deadline, banks will shift the load to retailers using the old credit card systems and make them responsible for credit card fraud losses. The new rules will apply to restaurants, telephone sales, and online sales as well as retailers.

Beverage Owners Make Forbes List

Forbes Magazine listed the 400 wealthiest people in the country in a special edition. Two from the beverage industry made the list. #133 Stewart and Lynda Resnick with $3.8 billion own Justin Vineyards, Pom Wonderful, and Fiji Water. (see Pom Wonderful Loses Court Appeal) #249 Russ Weiner with $2.5 billion owns 85% of Rockstar energy drink. Rockstar's sales are projected at $713 million for this year. Weiner cut his teeth working for Skyy Vodka.



This is a new cocktail that started at the Attaboy in New York and is making its way across the country.

2 oz Scotch Whisky

3/4 oz Fresh Lemon Juice

3/4 oz Honey Ginger Syrup (see below)

1 dash Islay Scotch Whisky

Candied Ginger

Combine Scotch Whisky, Lemon Juice, and Honey Ginger Syrup in a cocktail shaker with ice. Shake and strain into a rocks glass. Top with a dash of Islay Scotch Whisky. Garnish with Candied Ginger.


Honey Ginger Syrup

1 large piece of fresh Ginger

1 1/2 oz Honey

2 Tablespoons Sugar

1/2 oz Water

Grate ginger and strain through a cheesecloth to separate juice. Combine all ingredients. Heat over a low flame or microwave. Stir and dissolve honey and sugar.


New Alcohol Related Drugs

Professor David Nutt, a neuropsychopharmacologist at London's Imperial College, has developed two alcohol related drugs. Alcosynth mimics the inebriant effects of alcohol, but does not leave a hangover or damage the liver. Chaperone counteracts the effects of alcohol when taken while drinking. He is currently looking for investment backers to produce the drugs commercially. Dr. Nutt worked for the British government until 2009. A Danish company, Lundbeck, recently released Selincro, a drug that reduces the craving for alcohol.


Wine for Pregnant Women

A new non-alcoholic wine for pregnant women is being introduced. 9 Months is made from grapes in southern Australia that are crushed and kept at 0 degrees to prevent fermentation. Then the wine is filtered, pasteurized, and carbonated. Carrie Marvin, the brands owner says her wine allows pregnant women to join the celebration. “9 Months Sparkling Blend is for mothers-to-be who can pop the cork while they, themselves, are waiting to pop!” The wine comes in a red blend or white made from Muscat and sells for $16.50. The non-alcoholic wine market grew by 5.6% in the U.S. in 2014.


A Drink a Day Keeps the Cardiologist Away

A study by the Harvard Medical School and Brigham and Women's Hospital in Boston, published in the European Heart Journal, showed that men who consume drink a day have a 20% reduction of heart failure compared to non-drinkers. The reduction for women is less, but still significant at 16%. The researchers pointed out that women have a lower risk of heart failure to start with. They also pointed out that drinking should be moderate and with heavy drinking heart risks increased.

Tasting Notes

Each month we are out there looking for wines that “over deliver”; wines that offer more than others in their category and price level. We search out the wines that you can buy to help build your business; wines that make customers happy and keep them coming back. These are wines we rate as good buys and best buys. Check our notes. The opinions in the reviews are our own and unsolicited. We receive no compensation from wineries or brokers. This month there were several wine tastings that showed some very nice wines available at reasonable prices. The prices shown are approximate retails.


The wines of Giacomo Fenocchio stood out at the Italian Slow Wine Tasting 2015 in Hollywood. Barolo Bussia 2010 and Barolo Villera 2010, both full bodied with good color and nose, excellent table wines selling for about $69. Barolo Riserva 2008, aged 4 years in wood and 1 year in the bottle, elegant in texture and flavors, good color and nose, $98. And two bargains Langhe Freisa 2012 and Barbera d'Alba 2012, bright, full bodied, good color and nose, $23. Contact Genevieve Edwards at Vinity Wine Company or (510) 601-6010.


Industry Calendar

2/1 Super Bowl Sunday

2/2 Ground Hog Day

2/11 Kosher Food & Wine Experience – Hollywood

2/14 Valentines Day

2/14 SF Wine Chronicle Grand Tasting – SFO

2/16 Presidents Day

2/17 Mardi Gras

2/17-20 Wine Writers Symposium – St Helena

2/18 Ash Wednesday

2/19 Chinese New Year

2/19-21 NAFEM Show – Anaheim (Foodservice Equipment)

2/22 National Margarita Day

2/23 Santa Lucia Highlands Tasting – Costa Mesa

2/24 Santa Lucia Highlands Tasting – San Diego

2/25-26 Unified Grocers Saleabration– Long Beach

3/4 Provence in the City - SFO

3/5 Provence in the City - LA

3/6-8 Natural Products Expo West – Anaheim

3/8 Daylight Savings Begins

3/15 Family Winemakers - Pomona

3/17 St Patricks Day

3/20-21 Zinposium – Paso Robles

3/26 Stars of Napa Valley – Manhattan Beach

3/27-29 Garagiste Festival – Solvang

3/28 Rhone Rangers – SFO

3/28 Pinot Noir Shootout – SFO


New Legislation for 2015

Our industry has more laws controlling it than most industries. The State

Legislature and the ABC give us license privileges and can take them away. New alcoholic beverage laws were passed that will be effective in 2015. Many critical issues are pending. Do you know about them and are you prepared for the changes. Is your business safe? Members are encouraged to look through the Legislative Bulletin. If there is a new law that is a problem for your business, call the association office now. The CBRA is your voice in Sacramento. If you are not a member, join today. The CBRA is your only voice when it comes to new beverage laws.

Brands and Comments

The CBRA Newsletter has not accepted any payment from any of the brands mentioned

in this edition. The editor, Ron Ziff, welcomes comments at

CBRA Membership Remains Open

Now, more than ever, access to your industry is important. The CBRA is California's

only statewide association of licensed retailers, and our membership continues to be

open for the first time in 20 years.

At CBRA we deal with licenses and regulations that affect the beverage business on a

daily basis. That's why CBRA offers practical solutions, unique products, services,

information, and timely advice for both large and small beverage businesses. With

reasonable fees, superior service, and associates that are easy to reach, CBRA helps you

to run your business better and easier. One of the most valuable services we offer is that

call to the ABC to ask your question. We can ask that question and keep you anonymous. That's something you just can't do yourself.

Join or renew your valuable membership today. You can't afford to delay.

California Beverage Retailers Association – California's Only Statewide Association of Licensees. We're #1!

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