Beverage Bulletin June 2013

California Beverage Retailers Association

Beverage Bulletin

P.O. Box 56686

Sherman Oaks, CA 91413

(818) 788-8120

Ron Ziff, Editor

June 2013

This month's stories include:

Headlines - Wally's Sold, Chinese Attacked in Bordeaux, 155 Year-old Cognac for Sale, Nutritional Labels for Alcohol, Arizona Man Sues for $500,000 for DUI Arrest, Celebrity Chef Sued over Romanee-Conti, How to Open a Wine Bottle with a Shoe


Celebrities in the Industry - Wine Loves Lucy, Keyshawn Johnson in Wine Venture


Wine - Wine Consumption Continues Growth, Stolen Champagne, Lanson Wimbeldon Anniversary, Legislature Protects Central Coast Vineyards, Mira Winery Ocean Aging Successful, New Chianti Ratings, Fair Trade Wine, Chateau Le Bon Pasteur Sold, Star Trek Wine, China Recognizes Champagne, South Africa Exports Up


Beer - Beer and Baseball, Constellation Completes Purchase of Modelo, Beer Cans Making a Comeback, Latin American Craft Beer, Homebrewing Increases, A Beer Drinker's Bike


Spirits - Prisoners Like Their Liquor, Consumer Spirit Preferences, Pernod Ricard China Marketing, Jobs Available


Other Food and Beverages -

A Cup of Joe, Craft coffee, Coffee Prices Plunge, Beverage Trends in 2013-14, Shrimp in Short Supply, Asceptic Beverage Packaging, Fatburger Goes National in Walmart, Food & Wine Picks Best Burgers


The Changing Market - Anglo Population in Decline, Major Shift in World Protein Production, Costco & 7-11 Expanding, Delivers Groceries in LA, Tesco May Finally be Leaving California, Aldi May be Entering California

Health - What's Worse than a Fast Food Meal?, Consumer Choices

...and as always Tasting Notes and the Industry Calendar



Beer is proof God loves us and wants us to be happy.
-Benjamin Franklin

Headline News Stories

Wally's Sold

One of LA's top wine stores, Wally's has been sold by founder Steve Wallace to an investment group that includes Maurice and Paul Marciano, the founders of Guess Inc.

Chinese Attacked in Bordeaux

A group of Chinese students studying wine were attacked in the city of Hostens, just south of Bordeaux. One of the students asked 3 drunk and noisy men to quiet down. The men then shouted racial insults and tried to force their way into the student's residence. Several of the students suffered minor injuries and one girl was hit in the face with a wine bottle during the ensuing fight. The incident came at a delicate time; VinExpo had opened in Bordeaux one day earlier and hundreds of Chinese buyers are in the area. China and the European Union are also deep in discussions over a possible wine tariff. About half of China's wine imports currently come from France. The 3 men, ages 18 to 20, were arrested and face prosecution. Both Chinese and French officials have condemned the attack.


155 Year-old Cognac for Sale

A bottle of Croizet Cuvee Leonie, vintage 1858, will be put on sale at New York's Financial District Wine and Liquor in July. 1858 was an interesting year; it was the year of the Lincoln-Douglas debates; Anna had just arrived in Siam to tutor the King's kids; a young Queen Victoria ruled England, and Napoleon III was the second Emperor of France. The Cognac is well aged and ready to drink. The asking price is $157,000. There is only one bottle available, so you better act quickly.

Nutritional Labels for Alcohol

The Treasury Department's Alcohol and Tobacco Tax Bureau is now allowing Wine and Spirits companies to put nutritional labels on their products on a voluntary basis. Labels can include serving size, servings per container, calories, carbohydrates, protein, and fat. This is a temporary move. The agency has been considering making the labels mandatory since 2007. Diageo is expected to start labeling its products. The company had petitioned to use the labels back in 2003 and has been waiting for a ruling. Still undetermined is serving sizes. Will it be 12 ounces of beer, 5 ounces of wine, and 1.5 ounces of 80 proof liquor? Industry and consumer groups have differing thoughts on this and the agency is notoriously slow in making decisions.

Arizona Man Sues for $500,000 for DUI Arrest

Jessie Thornton, 64, was arrested by the police in a small Arizona town for DUI even though a breath test showed his blood alcohol was 0.00. A blood test was also given and showed no mind altering drugs. The police say he had trouble walking a straight line. His lawyer says that was due to knee and hip problems. His lawyer contends that the arrest was due to racial profiling. The police noted that Thornton shouted that he had not been drinking during his arrest.

Celebrity Chef Sued over Romanee-Conti

Celebrity Chef, Charlie Trotter, who closed his restaurant in Chicago last August has been sued by two wine collectors who bought a bottle when he liquidated his wine cellar. Bekim and Ilir Frrokaj bought a magnum of Romanee-Conti from Trotter for $46,200. When they had it appraised to be insured they found out it is counterfeit. Wine Consultant, Maureen Downey, confirmed with vineyard owner, Aubert de Villaine, that it was a fake. Villaine said “Domaine de la Romanee-Conti only produced small yields in 1945 and as a result did not produce any large format magnum-size bottles.” Trotter refused to return the buyer's money. The buyers have sued for $75,000.

How to Open a Wine Bottle with a Shoe

Have you ever been stuck without a corkscew? Well, this video will show you how to open a wine bottle with a shoe. That's right, A SHOE! It is not recommended to try this with red wine and white clothes. Take a look...

Celebrities in the Industry

Wine Loves Lucy

It's old news but, this ad is currently quietly circulating on the internet. Lucille Ball was the celebrity spokesperson for Roma's wine cooler promotion. This ad appeared in Life Magazine in 1948. At the time Ball had a rising movie career, Roma was owned by Schenley Distillers, and Life was one of America's top publications. Now Ball, Roma, and Life are all gone and the ad is a collector's item. The wine industry has come a long way in the last 65 years, but it's fun to look back once in a while.


Keyshawn Johnson in Wine Venture

Keyshawn Johnson, former football player and commentator on ESPN and TMZ is now a partner with R.C. Mills, owner of LA Cellars, in XIX Cabernet Sauvignon. XIX is a Columbia Valley Echo West Vineyard 2007 bottled for them by David Rizzo from grapes grown by Lloyd and Lois Piercy. Johnson played wide receiver for USC, New York Jets, Tampa Bay Buccaneers, Carolina Panthers, and Dallas Cowboys.



Wine Consumption Continues Growth

Marketing analysts Fredrikson & Associates report that 13% of world wine production is consumed in the US. Wine sales were $32.5 billion in 2011; almost tripled in the 20 years since 1991 when sales were $10.9 billion. Per capita consumption in the same period rose from 1.85 gallons to 2.73 gallons.

Lanson Wimbeldon Anniversary

Lanson and the Wimbledon Tennis Championships are celebrating 25 years of partnership. Lanson expects to pour 20,000 bottles of Champagne during Wimbledon fortnight. A Champagne and strawberry cocktail called Lanson Fraise has been created for the event. Champagne sales in general have been down due to the recession. But Lanson has been enjoying a banner year in the UK with Wimbledon and the Queen's Jubilee.

Stolen Champagne

Burglars broke into Jacques Sellose Champagne Cellars in Avize and stole 8 pallets of fine bubbly valued at $350,000. They also stole 16,000 labels that could be used in counterfeiting the high end boutique champagne. The burglars were professional in defeating security systems, closed circuit cameras, and leaving no fingerprints.

Legislature Protects Central Coast Vineyards

The California State Legislature is considering 10 bills which would limit, stop, or regulate Fracking for Shale Oil in the Central Coast around Monterey. Fracking is the process of drilling through shale and injecting water and chemicals in order to release oil. The fear among some vineyard owners is that fracking could harm grape vines by disturbing the water table or releasing harmful chemicals. At stake for the oil industry is a potential pool of 15 billion gallons of crude oil. The bills range from outright prohibition of fracking to publishing lists of chemicals that are used.

Mira Winery Ocean Aging Successful

Mira Winery submerged 4 cases of Napa Cab in Charleston Harbor back in February. They were pulled back up at the end of May to see how the aging process was affected. Wines from shipwrecks are often very good to drink. Could the process be duplicated on purpose? In side-by-side taste tests the difference between the wine aged in a warehouse and the wine aged on the ocean floor was dramatic. Both were fruit forward, but winemaker, Gustavo Gonzalez, said the ocean aged wine was much looser, relaxed, and open. He attributes the difference to pressure, even temperature, lack of light and oxygen, and gentle motion over time. The winery plans to try again this fall with more wine and longer underwater. The wine from the experiment will be chemically tested and the remaining bottles put up for sale at super-premium prices.

New Chianti Ratings

Chianti Classico is now rated in 3 classes.:

  1. Chianti Classico Annata (Wine of the Vintage) Must have at least 12% alcohol and be aged 1 year.

  2. Chianti Classico Riserva Must have at least 12.5% alcohol and be aged 2 years.

  3. Chianti Classico Gran Selezione Must have at least 13% alcohol and be aged 30 months with 3 months in the bottle.

All 3 classes must be made from at least 80% Sangiovese grapes. The other 20% must be other red wine grape varieties. Only Chianti Classico may bear the distinctive black rooster label. Chianti (not Classico) must be made from at least 70% Sangiovese grapes. The other 30% may contain up to 10% white wine grapes and be made from up to 15% non-Italian varieties.

Fair Trade Wine

The Fair Trade movement is starting in the wine industry. For years segments of the coffee industry have observed Fair Trade. Now wineries are joining in. Fair Trade wine is designated by one of three organizations; Fair Trade USA, Fairtrade, and Fair for Life. The requirements differ among the three, but the basics are that wineries pay workers a living wage and provide a safe work place, pay growers a fair price for grapes. In addition there are standards for biodiversity, environmental protection, water conservation, waste management, and use of pesticides.

Chateau Le Bon Pasteur Sold

Michel Rolland and his family have sold a controlling interest in Pomerol Chateau Le Bon Pasteur and 2 other chateaux to the Goldin Group, a Hong Kong investment company controlled by Pan Sutong. The 3 properties have been owned by the Rolland- Maillet family since 1920. We previously rated Chateau Le Bon Pasteur as a “Best Buy.”

Star Trek Wine

Viansa Winery in Sonoma is releasing 3 wines in honor of the original Star Trek TV series. The wines commemorate the episodes “The City on the Edge of Forever”, “The Trouble with Tribbles”, “Mirror, Mirror.” The wine is a medium bodied blend of Merlot, Sangiovese, and Cabernet Franc. There are 1071 cases available.

China Recognizes Champagne

The Chinese government has recognized Champagne as an official designation for sparkling wines from France's Champagne region. This will prevent other sparkling wines from being called Champagne as the category expands. What's at stake? The Chinese description of Champagne is “xiang bing” which includes the character for “fragrant.” The Chinese description of sparkling wine is “qi pao jiu” which includes the character for “blister.” One sounds good; the other is a downer. In the U.S. sparkling wines registered before 2006 can be called Champagne no matter what their origin.

South Africa Exports Up

South African 2012 wine exports were up 25% from 2011. The gain was in bulk shipments up 53%. While bottled wine shipments were off 5%.



Beer and Baseball

How did Beer and Baseball get together? In 1883 the National League was the only professional baseball league. The teams were owned by very religious men, who would not hold Sunday games or serve alcohol in their ball parks. At the same time Chris Von der Ahe, a beer hall owner, was looking for a way to sell more beer. He formed a team in St. Louis and convinced other beer barons to join him in forming the American Association. They set about filling the public's need and thirst by hosting Sunday games and selling lots of beer. The league lasted 10 years and folded in 1893. The surviving teams were merged into the National League which took on Sunday games and beer. Lots of beer! Pictured above David Orr of the NY Mets, 1887.

Constellation Completes Purchase of Modelo

Constellation Brands is now the #3 supplier of beer in the U.S. with its acquisition of Modelo's U.S. beer business. CB now owns master distributor, Crown Imports, and the U.S. rights for Corona, Corona Light, Modelo Especial, Negro Modelo, Pacifico, Victoria, and Tsingtao, as well as the production facilities at Piedras Negras. The company has retained all the key employees of Crown and Modelo and given most healthy salary increases. It has plans to double the capacity at Piedras Negras with a $600 million investment.

Beer Cans Making a Comeback

Canned beer is making a comeback as something that is retro-cool. Bud and Miller are producing commemorative cans this summer and Sam Adams will be available in cans. Cans are light weight, easy to chill and have lost the stigma of being inferior to bottles. Coors will also be making stubby bottles this summer as a premium retro item. Industry sales in 2012 were 53.2% cans, 36.5% bottles, and 12.3% draft.

Latin American Craft Beer

Craft Beers from Latin America are hitting the market and turning up in Mexican Restaurants. New entries include 5 Rabbit, a golden Ale; 5 Vulture an amber ale with an ancho chili; Vida y Muerte, with dulce de leche flavor; Lookout Blonde Ale; Chupacabras Pale Ale; Green Card Barley Wine, Chili Devil Beer with a Serrano Pepper; Crazy Pig Mexican Ale; Lowrider IPA; and Diez Black IPA.

Homebrewing Increases

The American Homebrewers Association has released the results of its 4th annual survey indicating big increases in the hobby. The survey covered 275 homebrew supply shops across the country. Gross revenue increased by 26%. For those stores dealing only in supplies, revenue increased by 29%. Beer making supplies by far outsold wine making supplies. Total revenue was divided 35% beer making supplies, 21% wine making supplies, 44% all other sales combined.


A Beer Drinker's Bike

This bicycle, designed by Joey Ruiter, is a time saver for beer drinkers. Now there's no need to stop for suds, when you can fill the gallon jug under the seat with beer before you pedal off for a day on the bike paths.


Prisoners Like Their Liquor

The security team at Lewes Prison in England has reduced the amount of fresh fruit rationed to inmates. The men were fermenting the fruit with warm water and yeast from moldy bread to make alcohol. Too much of the illicit hooch was circulating in the prison and inmates were getting unruly.

Consumer Spirit Preferences

The Zagat annual survey of consumer spirit preferences shows 33% prefer whiskey. Second best was vodka at 25%.

Pernod Ricard China Marketing

Pernod Ricard is fighting to gain market in China despite the slowing Chinese economy and the country's austerity program. Pernod's marketing program includes opening its own members only luxury clubs; hosting wealthy individuals or small groups of VIP's; opening retail and duty free outlets at airports; and pushing events at restaurants and karaoke bars in order to get to female drinkers.

Jobs Available

The boom in craft distilling has created a world wide demand for coppersmiths to build and repair stills of all kinds. Do you know a young person who is good with his/her hands, diligent, and looking for a career related to the spirits industry? The need is now.

Other Food and Beverages

A Cup of Joe

President Woodrow Wilson's Secretary of the Navy from 1913 to 1921, Josephus Daniels, was a reformer and a Prohibitionist. Throughout his tenure, he regulated against alcohol. He issued an order forbidding alcohol on Navy ships, established 5 mile Dry Zones around all U.S. Navy bases, and made it illegal for Navy personnel to accept liquor from bootleggers within the dry zones. He encouraged sailors to drink coffee instead of alcohol. The sailors jokingly called their coffee “A Cup of Josephus Daniels” which was shortened to “A Cup of Joe.” The expression is still with us 100 years later. The next time you have a Cup of Joe, toast it to Joe Daniels; and maybe add a shot of something stronger.

Craft Coffee

Craft coffees are becoming a factor in the market. Intelligentsia, Blue Bottle Coffee, Stumptown Coffee Roasters, and Philz are some of the new brands. Meanwhile Starbucks is selling “Reserve Blends” at $50 per ½ pound bag and others get upwards of $80 for the same quantity. A single cup is sometimes $5 or more.

Coffee Prices Plunge

Coffee prices have fallen 54% in the past 2 years. There is currently a glut of coffee beans and some farmers are considering shifting to other crops. Prices on the US futures Market are now slightly over $1.20 per pound of Arabica Beans.


Beverage Trends in 2013-14

Four Beverage trends for 2013-14: 1) Tea sales will continue to grow due to consumer perception of it as a healthful beverage; 2) Coffee sales will grow as processors promote super-premium and value added types; 3) look for more labels telling the consumer why the beverage inside is healthful; 4) look for lower calorie versions due to government pressure, brands pushing low cal, and general consumer awareness of obesity problems.

Shrimp in Short Supply

Shrimp, a restaurant menu staple, will skyrocket in price over the coming months. The culprit is a disease labeled AHPNS (acute hepatopancreatic necrosis syndrome). The disease is a combination of a bacteria and a virus that kills juvenile shrimp when they are transferred to new ponds. It has been killing more than 50% of the farmed shrimp in Southeast Asia. Experts say that poor farming practices and overcrowding the animals in ponds contributes to the problem. Look for higher menu prices and out-of-stock situations.

Asceptic Beverage Packaging

Did you know there is a group dedicated to the study of marketing aseptic beverage packaging? The Global Pouch Forum Mobile Community does just that. Members compare marketing approaches, technology advances, and other information. If you're interested you can join for free at

Fatburger Goes National in Walmart

Los Angeles icon Fatburger is distributing its trademark burger patties in 3,100 Walmarts. The company has sold its 1/3 lb. burgers to LA's sandwich elite for 60 years. Now it's going national. The burgers were the brain child of Lovie Yancey. She was determined to sell the biggest, juiciest, sandwiches in LA.

Food & Wine Picks Best Burgers

Food and Wine Magazine has compiled a list of “Over the Top Burgers.” Of course some from California made the list:

Pantera Burger from the Grill 'em All Truck in LA. The burger is topped with deep fried mac & cheese, BBQ'd pulled pork, thick cut bacon, and cheddar cheese.

Umamicatessen's Pastrami-Mami Burger also in LA. The burger is topped with ground dried kombu & dried shiitake mushrooms, kombu relish, white American cheese, Dijon mustard, and a thick slab of house-cured pastrami.

The Changing Market

Anglo Population in Decline

In 2012 more US Anglos died than were born for the first time in modern history. The white population still grew slightly due to immigration. Last year white births fell 13% compared to 2007. There are now 14 states where the majority of children under 5 are non-white. Overall, young adults of all ethnicities are having fewer children.The replacement level to keep the U.S. population level is 2.1 births per woman in her fertile years. The actual birth rate is 1.9. For the foreseeable future population growth will have to come from immigration.


Major Shift in World Protein Production

In 2011 we quietly passed a milestone in food production: worldwide tonnage of farmed fish was greater than farmed beef. In 2012 the trend continued; beef production was 63 million tons, farmed fish production 66 million tons. The figure does not include wild caught fish. This represents a major world shift in people's diets.

Costco & 7-11 Expanding

Costco has announced that it is planning on adding 150 stores within 5 years. 7-11 has announced it is pursuing acquisitions and planning new store openings to more than double the number of North American outlets. Delivers Groceries in LA has quietly added Los Angeles to the cities where it delivers groceries. It already delivers in San Francisco. Groceries show very narrow margins. Amazon's hope is that the volume will help drive the sales of its more profitable lines.

Tesco May Finally be Leaving California

Rumors are circulating that Tesco has found a buyer for its Fresh & Easy stores. The buyer could be Yucaipa. Tesco left the Japanese market recently. The company gave its stores to a competitor along with $100 million. How much will it take to give Fresh & Easy to Yucaipa?

Aldi May be Entering California

Discount grocer, Aldi has opened a regional headquarters in San Marino, California and is looking for warehouse space in Moreno Valley. The word is that Aldi will open 100 stores by the end of 2014. Aldi has more than 1200 stores across the Midwest, South, Mid-Atlantic, and Texas. It serves 25,000,000 customers a month with private label groceries, beer & wine, meat, and produce at rock bottom prices. The stores carry 1400 items in under 10,000 feet. The company is owned by the Albrecht family, which separately owns Trade Joe's. When Tesco entered the market 7 years ago, it had lots of press coverage. Aldi operates quite differently, without any fanfare.


What's Worse than a Fast Food Meal?

A research team from the University of Toronto wanted to find out if there were better choices than fast food restaurants when eating out. The surprise was that sit-down restaurants were not a healthy choice over fast food. They analyzed 19 restaurant chains and 685 menu meals. The average meal had 1128 calories compared to 881 for a fast food meal. That's 56 per cent of the recommended 2000 calories a day. Breakfast was the worst with 1226 calories. Other counts were more worrisome. The average meal contained 151% of daily allowance of sodium, 89% of daily fat, 60% of daily cholesterol. The report said the information is important because more than 40% of meals are eaten outside the home.

Consumer Choices

NPD Group reports that customers at restaurants are fighting back when lower calorie meals are scarce by ordering less or eating a salad.

Tasting Notes

The 2011 Vintage Port Declaration was an outstanding event with Classic Vintage Ports put on by Kobrand and Young's Market. In a great year the Port producers set aside the best portion of their wine and label it of the Vintage. 2011 was such a year. Our favorites were at both ends of the price scale. Quinta Do Noval made 2000 cases of Vintage Port. 125 singly packed bottles were of a “powerful and explosive” wine. It received 100 points from James Suckling. The wine will sell in the $700 range. Our second choice was much more affordable and a good wine to set aside for special occasions. Croft Classic Vintage 2011, will sell in the $90 range. Contact Antoinette Medina (510) 475-2255 to order either port.


The LA Winefest at the Raleigh Studios in Hollywood featured wine from some of California's finest wineries and food from LA's most interesting restaurants and food trucks. We were looking for the unusual and different. We found just that with a most unusual “Empresario”, Matthew Kot. He owns a winery in the Southern Hemisphere in Argentina and a cattle ranch in the Northern Hemisphere in central Washington State. We tasted a Malbec 2009 that was full bodied, had deep color, a good nose, and a great wine to serve with a BBQ'd steak. The beef from his ranch matches well with his wine. It is from a certified organic herd that is grass fed, and raised antibiotic and hormone free. Contact Matthew Kot or or (310) 901-5145.


We also found an old vine Zinfandel from a non-profit, Zinfandel Advocates and Producers(ZAP). The vines date from 1850 to 1930. The 2010 Zin had good nose and color, was clean with good balance. $18. Contact at (530) 274-4904.


The Rhone Rangers is one of the best tasting events for those that favor full bodied Rhone varietals. The Syrahs, Granaches, and Mouvedres were spectacular this year. We could not find a California Rhone that did not drink well. There were a number of good buys that will make your customers very, very happy. Among them:


Anglim Syrah 2011, $24. Medium Body, good nose, deep color, good with beef. Contact Steffanie Anglim or (805) 227-6813.


Clavo Cellars Syrah 2009, $25. Classic Syrah character, deep color, good nose, medium body. Contact or (805) 226-0174.


Cornerstone Cellars Napa Syrah 2010 $30. A big wine, heavy body, good color and nose. Contact Wendy Melford or (818) 398-2110.


Derby Petite Syrah 2009, $26. Medium Body, good color and nose, burnt sugar finish. Contact Joe Zapata or (805) 835-5315.


Michael David Syrah 2011, “6th Sense”, $16. Medium Body, good color and nose, a good food wine. Contact David Phillips or (209) 368-7384.


Minassian-Young Syrah 2010, $25. A field blend of Syrah, Mouvedre, and Counoise. Bright and lively. Contact Wendy Melford or (818) 398-2110.


Morgan Winery “G17” Syrah 2011, $22. Good color and nose, heavy body. Contact Jan Neilson or (831) 210-3367.


Pipestone Vineyards Grenache 2009, $28. Medium body, good color and nose. Contact (805) 227-6385.


Refugio Ranch Red Blend “Barbareno” 2010, $42. 76% Syrah, 24 % Petite Syrah. Deep flavors, good nose and color. Contact or (805) 688-5400.


Ridge Vineyards Carignan Buchignani Ranch 2011, $24. Garnet color, light nose, medium body, spicy finish. Contact or (408) 867-1350.


Industry Calendar

6/30 Pinot Days – SFO

7/4 Independence Day

7/9-10 Women for WineSense Tasting Competition – Sonoma

7/13 Long Beach Grand Cru – Long Beach

7/16 FPFC Southern Cal Expo - Anaheim

7/19-20 California Wine Festival – Santa Barbara

7/24 The California Legislature ratified the 21st Amendment to the U.S. Constitution on this day in 1933, thus legalizing our industry.

7/26-28 PMA Foodservice Conference and Expo - Monterey

8/16-18 Wine and Fire – Santa Rita Hills

8/17-18 Family Winemakers - SFO


New Legislation for 2013

Our industry has more laws controlling it than most industries. The State

Legislature and the ABC give us license privileges and can take them away. 2013

has several new laws that you must follow. New alcoholic beverage laws will be

introduced that will be effective in 2014. Many critical issues are pending. Is your

business safe? Members are encouraged to look through the Legislative Bulletin. If

there is a new law that is a problem for your business, call the association office

now. The CBRA is your voice in Sacramento. If you are not a member, join today.

The CBRA is your only voice when it comes to new beverage laws.

Brands and Comments

The CBRA Newsletter has not accepted any payment from any of the brands mentioned

in this edition. The editor, Ron Ziff, welcomes comments at

CBRA Membership Remains Open

Now, more than ever, access to your industry is important. The CBRA is California's

only statewide association of licensed retailers, and our membership continues to be

open for the first time in 20 years.

At CBRA we deal with licenses and regulations that affect the beverage business on a

daily basis. That's why CBRA offers practical solutions, unique products, services,

information, and timely advice for both large and small beverage businesses. With

reasonable fees, superior service, and associates that are easy to reach, CBRA helps you

to run your business better and easier. One of the most valuable services we offer is that

call to the ABC to ask your question. We can ask that question and keep you

anonymous. That's something you just can't do yourself.

Join or renew your valuable membership today. You can't afford to delay.

California Beverage Retailers Association – California's Only Statewide Association of Licensees. We're #1!

If you would like to be removed from this email list, please email to with UNSUBSCRIBE in the subject line.