Beverage Bulletin September 2013

California Beverage Retailers Association

Beverage Bulletin

P.O. Box 56686

Sherman Oaks, CA 91413

(818) 788-8120

Ron Ziff, Editor

September 2013

This month's stories include:

Headlines - Obamacare Deadline for Restaurants, Teens Breathing Alcohol Vapors Could Die, New IRS Ruling on Restaurant Tips, Tesco Finds a Buyer for Fresh and Easy, Chicago Takes Gun Control to Bars and Restaurants


Celebrities in the Industry - Rupert Murdoch, Luke Donald, Jim Nantz


Entertainment/Popular Culture-Brewing Up a Movie, Three New Books on Wine


Wine - Clos Pegase Winery Sold, How to Identify a Counterfeit Wine, Imported Rose' Sales Increase, Buyers Look for Sustainable Wines


Beer - Victory Craft Brewing Contest, Price Fixing by German Brewers, Weak demand Hurts Major Brewers, Here's Looking at You, Good Year for Apple Cider, The Beer Can House, Beer and Yoga, Fed Study on Craft Brewing


Spirits - Distillers Compete for New Flavors, Now Bourbon Has a 'Fingerprint', Make Your Own Bitters, Spirits Without Distilling


Other Food and Beverages - Women Who Changed the Food Industry, Restaurant Notes, 5 Dining Trends for 2013, Naked Juice Settles Class Action Suit, Is $135 Too Much for a Cup of Coffee?, Coke Cans Hot Drinks, Cocoa Prices Spike, Problems Continue at Darden


The Changing Market - Grocers Lose Market Share, Battle for Safeway's Future


Health - Red Wine Scores Again

...and as always Tasting Notes and the Industry Calendar


I have been instrumental in banning bottled water on the set. It hasn't gone that well with the crew... so I replaced it with tequila.

-Hugh Laurie, star of “House”


Headline News Stories

Obamacare Deadline for Restaurants

Obamacare coverage by employers and compliance has been postponed until 2015. But some provisions are still in effect and will be enforced by the Department of Labor. EVERY employer who has an annual volume of $500,000 or more must notify all current employees of their rights no later than October 1, 2013. New employees must be notified at the time they are hired. If you are unsure of what to do you should check. Otherwise you could be liable and face fines for not complying. Big businesses are generally aware of this requirement. Small businesses will surely have problems. There are two things every business can do to protect itself. 1) Discuss this requirement with your CPA or tax advisor; 2) Read the requirements on the Department of Labor website or


Teens Breathing Alcohol Vapors Could Die

A dangerous new sport has started among teenagers. They make alcohol mist into vapors and then inhale the fumes. The result is an instant drunken high, the equivalent of drinking several straight shots. Hospitals across the country report treating drunken teens. The teenagers are deluding themselves with a number of rumors: 1) It is not illegal to breathe in alcohol, only to drink it. Not true, alcohol consumption by minors in any form is illegal. 2) Breathing alcohol is calorie free. Not true, calories can be consumed in many ways. 3) Alcohol vapors will not show up in drunk driving tests. Not true, if you breathe it in, you will breathe it out and fail a breath test. It also enters the blood stream and will turn up in a blood test. 4) Breathing alcohol is safer than drinking it. Not true, by drinking alcohol it enters the body gradually through the stomach. Too much alcohol in the stomach causes vomiting. By breathing alcohol, it enters the blood stream directly through the lungs. Too much overloads the system with no way of rejecting it, causing alcohol poisoning and possibly death.


New IRS Ruling on Restaurant Tips

We recently reported that restaurant employees were suing major chains in class actions to recover portions of tips the chains had added to large bills and then retained all or part to offset processing costs and manager salaries. Now the IRS has stepped into the argument. The agency has ruled that, effective January 1, 2014, automatic tips added to restaurant checks are “service charges.” As such, they must be considered employee wages. The tips are then subject to withholding, they are also subject to Social Security and Medicare taxes. Restaurants are eligible for an income tax credit on ordinary Social Security and Medicare taxes, but not on “service charges.” The result could be a bookkeeping nightmare. It has been common practice for many restaurants to automatically add a tip of 15% to 25% to customer bills for parties of 8 or more. Darden Restaurants (Olive Garden, Longhorn Steakhouse, and Red Lobster) is experimenting with printing a choice of 15%, 18%, and 20% at the bottom of all bills regardless of party size. But, the customer chooses the exact amount of tip. That gets around the IRS ruling. Other restaurants are considering dropping the practice altogether.

Tesco Finds a Buyer for Fresh and Easy

Tesco has sold its 200 store Fresh and Easy chain to Yucaipa Holdings. The deal reportedly will involve a loan by Tesco of $125 million to Yucaipa to buy 150 stores, a distribution center, and a food production facility. Another 50 stores will be closed by Tesco. Tesco has reportedly lost somewhere between $1 billion and $4 billion in its 7 year U.S. venture.


Chicago Takes Gun Control to Bars and Restaurants

Chicago bars and restaurants serve liquor are being pushed into the gun control debate. Last December a federal appeals court ruled that the city's concealed weapons law was unconstitutional. This month the Chicago City Council fired back. The council controls liquor licenses. Licensees are now required to post a sign banning guns on the premises. If a sign is not posted, the city could revoke the liquor license.



Celebrities in the Industry


Newscorp Executive Chairman, Rupert Murdoch closed the deal to buy Moraga Vineyards and the attached 13 acre Bel Air estate on September 3. The cost $28.8 million, down from the $29.5 million asking price. The property includes a 7500 foot main house with 3 bedrooms, 4 baths, and maid's quarters; a 2 bedroom guest house, staff quarters, as well as the 2300 foot winery, tasting room, and wine cave. The winery produces 1500 cases a year. $4 million in inventory went with the deal. The property was sold by Tom and Ruth Jones. It was originally built in the 1930's by film director, Victor Fleming; known for “Gone with the Wind” and “The Wizard of Oz.” The escrow took 5 months due to the requirement for ABC approval of the transfer of the winery license and inventory.



Golf Pro, Luke Donald, has his own “Luke Donald Collection” vinted and bottled by Terlato Wines. The first release of 72,000 bottles will include Chardonnay, Viognier, and a Bordeaux style red blend, all priced from $30 to $50. His own 800 bottle wine cellar is varied and extensive. It includes George Pinot Noir given to him by Michael Jordan as well as his favorites Opus One and Lynch Bages 1985.



Sports announcer Jim Nantz promotes his own California wine, “The Calling.” The wine is bottled in partnership with Peter Deutsch. Nantz says “I am proud of what we have produced and the attention to detail that shows in every bottle of The Calling.


Entertainment/Popular Culture


Olivia Wilde Jake Johnson


Brewing Up a Movie

Drinking Buddies”, a movie by Producer/Director Joe Swanberg is currently showing in theaters. The film features stars Olivia Wilde as an event organizer at a Chicago brewery and Jake Johnson as a brewer. The story line is about their relationships with each other and their significant others. It takes place inside and outside the brewery. The film features Chicago's Revolution Brewing Co. and is one great ad for a craft brewer. Joe Swanberg couldn't pick a better setting for a movie!

Three New Books on Wine

The Wine Lover's Guide to Auctions by Ursula Hermacinski, $17.95. The book covers the history of wine auctions and the auction process for buyers and sellers. The author started out working for Christies and established their New York wine department in 1994. In 1998 she set up her own online wine auction. She later became the first woman auctioneer at the Napa Valley Wine Auction. Food and Wine Magazine has named her “Goddess of the Gavel.”


The Grapes of Wine by Baudouin Neirynck, PHD, $29.95 The book talks about growing wine grapes, making wine, the top 20 varietals, matching wine with food, reading wine labels, health benefits, storing and serving wine. The author holds degrees in Hotel and Restaurant management and Food Science. He has served in management positions at the Mandarin Oriental in Hong Kong, Le Mirador in Switzerland, and the Red Sea Palace in Saudi Arabia. He currently teaches Wine, Food, Beverage, and Hotel courses at the Institute for Tourism Studies in Macau.


The third book is about an historic moment in food and wine. Provence 1970: M.F.K. Fisher, Julia Child, James Beard and the reinvention of American Taste, $26. In December 1970 food writer, M.F.K. Fisher (the founder of the Napa Valley Wine Library) traveled to France with her sister, Nora Barr. They met, by chance, with other vacationers; Julia and Paul Childs with Julia's editor, Judith Jones;and James Beard. Later in the month wine writer, Richard Olney, came on the scene. Over a period of weeks the group gathered at a series of dinners, luncheons, and other meals. They talked about the history of American food and wine and debated its future. Nora Barr was fascinated with the conversations and took copious notes. Now, Nora's grandson, Luke Barr, has discovered her journals tucked away in a California storage unit. He edited her writings, and through her words, takes us back to 1970 to eat the food, drink the wine, share the personalities, and hear the gossip and arguments as the friends sit around a table. It's like being a fly on the wall.



Clos Pegase Winery Sold

Leslie Rudd, owner of Dean and Deluca, and investors purchased Clos Pegase Winery. The winery building was built 30 years ago after an architectural competition held by the San Francisco Museum of Modern Art. The postmodern design by Michael Graves is a Napa Valley landmark. Jan Shrem, the seller, had decorated the winery with a collection of art and sculpture. Much of the collection will be donated to UC Davis. Shrem had previously given $10 million to the university to build an art museum.

How to Identify a Counterfeit Wine

With the wine market growing and interest in old and rare vintages increasing, counterfeits are becoming more common. Often bottles are re-used, labels removed and re-applied, and bottles re-corked with corks from better wines. Although not foolproof, here are a few easy ways to identify fakes. Look for mistakes; mis-spelling on the label, vintages that were never bottled, labels that don't match the vineyard's style, foil capsules that don't match the winery's style, glass that's too new. In checking for refilled bottles look for corks that have been pierced by a corkscrew. Use a flashlight to check older wines; their color should show age, sediment should accumulate on the side of a bottle laid down years ago. Use a flashlight on the bottle neck to check the wording burnt into the cork. Sometimes even the wrong kind of bottle is used. Ron Ziff once helped Chateau Augey track down a counterfeiter who was bottling with copies of their labels. The tell tale mistake was that it was a wine from Bordeaux in Loire bottles. Often the price is an indicator. If the deal is too good to be true. It probably is.

Imported Rose' Sales Increase

Imported Rose' Wine priced at $12 and over increased in sales for the 9th straight year. For the first half of 2013 dollar sales were up 19.5% from 2012 and 17.8% in volume from 2012. Total table wine sales were up 6.8% in value and 2.9% by volume.

Buyers Look for Sustainable Wines

The California Sustainable Winegrowers Alliance reports the results of 2 studies. The Wine Institute did a study that shows 34% of consumers consider the environment when making a wine purchase. PE International did a survey of 59 trade buyers; 37% said sustainable attributes were frequently a factor in their product selection.





Victory Craft Brewing Contest

Six Craft Brewers have announced a contest to give a craft brewer the trip of a lifetime. Meantime in London, Four Pines in Sydney, Feral in Western Australia, Good George in New Zealand, The Brew in Shanghai, and Victory Brewing in Philadelphia have combined efforts to offer the prize. The winner will travel around the world and spend 4 days working and learning the craft at each brewery. U.S. applicants should contact Victory Brewing. Entrants must write in 50 words or less “Why they should win the world's best beer trip.” Entrants will be posted on Facebook and 5 with the most “Likes” will go to judging panels at the breweries. The winners from each brewery will then compete for the ultimate prize.


Price Fixing by German Brewers

A group of major German brewers have admitted to government investigators that they have been raising and fixing prices for at least 20 years. The agreements were made over the phone or at private meetings during industry get-togethers. The investigation is ongoing but will result in fines of hundreds of millions of Euros.


Weak demand Hurts Major Brewers

The world's four biggest brewing companies have all had pressure on their established markets. AB/Inbev, SABMiller, Heineken, and Carlsberg all report lower sales this year due to cool weather and economic problems in Europe and the U.S. Carlsberg is also facing lower sales in Russia, one of its bigger markets. The Russian government is in the midst of an anti-alcohol campaign. Beer was sold in street kiosks. Those sales are no longer allowed. All four companies are increasingly dependent on sales from emerging markets in Asia, Africa, and South America.


Here's Looking at You

Beer drinkers in England's 18th century pubs used tankards with glass bottoms so they could watch the door while drinking and spot a spouse coming for them. They could also see their drinking partner which led to the toast, “Here's looking at you.”


Good Year for Apple Cider

The Produce News reports that the U.S. apple crop will be 14% greater than the 2012 crop. The current estimate is 246.5 million bushels. Cider makers will see lower costs and increased market opportunities.




The Beer Can House

This is a picture of John Milkovisch's house in Houston. John saved everything. In the early 1970's he decided to decorate his house with the beer cans he had been drinking and saving; a 6-pack a day. When he ran out of space inside, he started on the outside of the house and finally graduated to the property walls. 20 years and 50,000 cans later John was finished and passed on. His widow continued living in the house and his sons maintained it by re-nailing cans that came loose. Today the house is owned by a non-profit, the Orange Show Center for Visionary Art. It is open to the public and you can tour the house for $5. When John was alive and people were interested, he did what was natural, he invited them in for a beer.


Beth Cosi


Beer and Yoga

South Carolina Yoga Coach, Beth Cosi, started a trend. She has offered her yoga classes at a local brewery for about 5 years. The class finishes with a beer tasting. The class is called Bendi Brewski. She rotates it between several craft breweries. Now wineries and breweries across the country are holding yoga classes combined with tastings.

Fed Study on Craft Brewing

The Federal Reserve Bank of Atlanta has issued an analysis of Craft Brewing, by Susan Remy. Among the findings: Employment in Craft Brewers is 5 times what it was only 2 years ago; revenues increased 17% in 2012 to $10.2 billion; the field may be getting crowded as there are now more than 2700 licensed brewers, up 19% in one year.



Distillers Compete for New Flavors

The major spirits companies are in a technology race to develop new flavors and experiences. Diageo has a technical laboratory in Bishop's Stortford, England; Beam's is located in Clermont, Kentucky. The driving force is profits attributed to hot new products. The labs create new products for various markets. Diageo has recently launched Shark's Tooth Rum in Russia, Snapp Apple Champagne for women in Africa, and new flavors of Smirnoff in North America. Kissed Caramel and Iced Cake are among the new Smirnoff flavors that increased U.S. profits by 9% in the year ended in June. According to Liberum Capital, flavored vodkas account for 8% of total spirits sales in the U.S. Beam's Pinnacle Vodka added 13% sales from two new flavors; Whipped Cream and Cotton Candy Twists. Beam aims to get 25% of its near term growth from new products. In creating Bailey's Chocolat Luxe, Diageo analyzed 300 types of chocolate in 839 formulations. Pernod Ricard is working on a different experience, it has commissioned Tony Conigliaro to make bespoke glassware for Beefeater's Burrough's Reserve Gin.


Now Bourbon Has a 'Fingerprint'

Tom Collins(we're not kidding), a scientist at the University of California at Davis has analyzed the chemical structure of 60 American whiskeys. He has focused on the non-volatile compounds that make up the taste, smell, and mouth feel. A single whiskey can contain hundreds of compounds. A key30 to 50 can identify the product just like a fingerprint. He says the result of his study will allow distillers to age whiskey until it reaches a desired flavor profile. The scientist has done similar work on Scotch, Irish, and Canadian.

Make Your Own Bitters

Angostura and Peychaud's are two well known brands, but at the turn of the 20th century there were many kinds of bitters. Now house made Bitters are making a comeback. A few drops of a good bitters adds unique flavor to a cocktail. Bitters are made by selecting barks, berries, fruit peels, herbs, and spices; and then steeping them in high proof alcohol. A recipe for bitters can be found at

After trying this you can be creative with other ingredients.


Spirits Without Distilling

A group of British scientists have developed a method of purifying vodka from fermented grain without distilling. They do it by filtering the liquid through a screen of Graphene. Graphene is a layer of graphite one atom thick. The technology to make graphene is new, very expensive, and very versatile. Currently, it costs $60 per square inch to produce. Corporations and universities are in a race to patent uses for graphene in anticipation that the cost will come down.


Other Food and Beverages

Women Who Changed the Food Industry

Three women revolutionized the food industry in the 19th century. At the time they had to have male sponsors to get their work accepted.


Amanda Theodosia Jones (1835-1914) invented vacuum canning in 1873 with the cooperation of Professor Roy Cooley. The process killed bacteria, preserved flavor and nutrition, and allowed food to be canned, shipped long distances, and stored. She was granted 5 patents for her process.


Dr. Mary Engle Pennington (1872-1952) was the first female head of the FDA lab. She had received a Certificate of Proficiency from the University of Pennsylvania, which did not give women BA's. The university later granted her a PHD. Harvey Wiley, the head of the FDA, hired her in 1907 to organize the agency's food laboratory. In order to get her appointment approved he disguised her gender by referring to her as M.E. Pennington.


Dr. Effie Alberta Read (1871-1930) developed simple chemical processes to detect food that had been adulterated. She was hired by the FDA in 1907 to help enforce the 1906 Food and Drug Act. She continued testing and enforcing with the agency for 20 years. Without her groundbreaking work, the agency never would have been able to accomplish what it has done.

Restaurant Notes

Nestle Professional recommends that restaurants refresh their menus for the Fall season by updating soups and sides. The simple addition of a few seasonal items will liven your entire operation.


Does your restaurant or bar use an ice machine? Ice machines can harbor bacteria that can spoil the taste of food and beverages or spread disease. An ice machine should be cleaned and sanitized monthly. The machine's manufacturer can show you how to keep it running at its best.


5 Dining Trends for 2013

Benchmark Hospitality International reports 5 dining trends for 2013.

  1. Chefs are hands on with every kitchen ingredient. They put up their own relishes and preserves and sometimes grow their own vegetables.

  2. The rediscovered grain, quinoa, is being served breakfast, lunch, and dinner. The United Nations has declared 2013 is “The International Year of Quinoa.”

  3. Parents are requesting healthier children's menus. Fried food is out.

  4. Smoke flavor is being added to oils, sauces, and even cocktails.

  5. Restaurant guests want to know the history of what they are eating. Where it was grown or caught, who farmed or hunted it, and how it got to the restaurant.


Naked Juice Settles Class Action Suit

Naked Juice reached a settlement in a class action lawsuit. The company will pay $9 million to consumers and has agreed to stop using some health claims in its advertising. Among the offensive terms were “100% Juice” “All Natural” and “Non-GMO” (some of the juice contained GMO soy.


Piazza di San Marco


Is $135 Too Much for a Cup of Coffee?

A group of tourists was in shock a couple of weeks ago. 7 of them sat down to rest with coffee at a sidewalk restaurant on the Plaza San Marcos in Venice, Italy. When they got up their bill was 101 or $135 U.S. The breakdown: 4 espresso $8 each, 4 shots of Amaro $11 each, listening to the string quartet $56. The moral is “Ask first.”


Coke Cans Hot Drinks

Coca-Cola will be launching a new hot cinnamon apple flavored ginger ale in a self heating can in Japan October 21. Hot drinks in self heating cans have been a flash trend in Japan. Tea, Coffee, Hot Chocolate, and Soup are already being marketed this way. This is the first hot carbonated drink. In November Kirin will launch a hot version of Kirin no Awa, a popular carbonated fruit drink. It will be targeted at women 20 to 40 years old.


Cocoa Prices Spike

The price of cocoa is expected to rise to $12.25 a kilo this year. That's a 45% increase from 2007. The rise has been 21% in this year's 3rd quarter alone. The cause is dry weather in West Africa combined with a shift in consumer taste to dark chocolate. Aging consumers preference for the taste of the dark varieties to milk chocolate, health considerations, and the fact that it takes more cocoa beans to make dark chocolate are all driving demand. In 2008 Swiss chocolate sales were 22% dark chocolate; in 2013 it will be 30%.


Problems Continue at Darden

Darden Restaurants continued to try to steady its problems. Sales were down 5.2% at Red Lobster and 4% at Olive Garden. The company is making menu changes, laying off corporate employees, and searching for promotions that work. Meanwhile guests seem to be shifting to other chains, like Chipotle, that offer contemporary choices at lower prices.

The Changing Market

Grocers Lose Market Share

The Produce News notes that traditional grocers are dealing with a shrinking customer base. Customers have found new places to get their food as they searched for better values during the recession. Drug stores, Convenience stores, Gas Stations, Dollar stores, Mass Market Discounters, and Ethnic Supermarkets have all taken a piece of the pie. Now the customers have shifted their purchases and the traditional stores are having difficulty maintaining sales, inventory, and freshness. Some operators are in a downward spiral as shrink increases.


Food and Beverage Packaging spots a different business shift. The publication points out that the sales of food and beverage packaged for home consumption have been artificially high and are now unsustainable. As the economy improves and consumers return to their previous habits, there will be more eating out. Retailers will find themselves in a profit squeeze because they have geared up for higher sales that no longer exist.

Battle for Safeway's Future

Jana Partners, a hedge fund, has purchased 6.2% of Safeway stock. Jana specializes in forcing companies to become more profitable. Jana's plan for Safeway includes selling off unprofitable divisions. One of unprofitable targets is the Vons chain in Southern California. Safeway has its own plan for continued expansion. In a defensive move Safeway's board adopted a rule limiting any shareholder to 10% of its stock.




Red Wine Scores Again

Researchers at the Linus Pauling Institute, part of the University of Oregon, have announced the results of a study which indicates that combining red wine and blueberries may provide the best protection for an aging body. They studied the effects of 446 chemical compounds on human cells and found two that had significant effects. The chemicals are resveratrol, which is found in red grapes, and pterostilbene, which is found in blueberries. Each has its own effect. The surprise was that together with vitamin D they increased that activity of a particular gene, which in turn boosted immune function exponentially. The tests were done on bare cells in a test tube. Tests on rats and humans are in the future.


Tasting Notes

Each month we are out there looking for wines that “over deliver”; wines that offer more than others in their category and price level. We search out the wines that you can buy to help build your business; wines that make customers happy and keep them coming back. These are wines we rate as good buys and best buys. Check our notes. The opinions in the reviews are our own and unsolicited. We receive no compensation from wineries or brokers. This month there were several wine tastings that showed some very wines available at reasonable prices.


LA Times The Taste

was an event geared mainly for consumers. There we found Mionetto Prosecco, a light, fresh, very pleasant sparkler. It comes in two versions: Orange Label at $12.99 and a Green Label that is organically grown at $14.99. In Southern California contact Christian Cunic or (213) 507-2346; in Northern California contact Kirsten York or (408) 569-2297.


We also tasted Concha y Toro Malbec Gran Reserva 2010, a full bodied red from vineyards grown in alluvial soils in the foothills of the Andes, $15.99. Contact Arthur Pinn of Excelsior Wines or (310) 469-8144.


Oregon's Willamette Valley's Pinot in the City

showed a number of excellent wines. The varietal primarily pored was Pinot Noir, but the wineries took advantage to show other reds and some delightful whites as well. Anne Amie Vineyards poured a Pinot Gris 2012, light, a good food wine 13.4%ABV $19. Muller-Thurgau 2012 light, bright, fresh, good nose, 12.8%ABV $15. Pinot Noir 2010, light, fresh, bright red color, true pinot taste, $35. Contact Kim McLeod (503) 864-2991 or in California Nurit Robitschek of Discoveries in Wine or (707) 963-4724.


We also tasted Sweet Cheeks Riesling 2012, a cooler climate wine, slightly sweet, and very light at 7.5%ABV $12. Contact Kacy Minnis or (877) 309-9463.


The Wines of Jean Luc Colombo

had their own tasting in Beverly Hills where we tasted a number of fine French Imports by the same winemaker. The wines we note are all excellent food wines made to grace a dinner table. La Violette Viognier 2011 from the Languedoc, this is an elegant dry wine, $14. Cape Bleue Rose' 2012, 67% Syrah 33% Mouvedre, light nose, fresh taste, nice color, $12. Les Abeilles Cote du Rhone Rouge 2011, light body, light nose, garnet color, good with red meats, $13. Conjtact Shannon Windham at Palm Bay Imports, or (310) 570-8803.


Industry Calendar

9/24.Authentic Selections tasting - SFO

9/25 Authentic Selections tasting LA

9/26 Authentic Selections tasting San Diego

10/6-9 IBIE International Baking Industry Expo-Las Vegas

10/10 Global Merlot Day

10/19 Mutual Trading - Japanese Food, Sake, Restaurant Expo-Pasadena

10/19-21 National Frozen/Refrigerated Food – San Diego

10/22 Vin de France – SFO

10/23 U.S. Foods Culinary Event OC Fairgrounds-Costa Mesa

10/23-24 Unified Grocers Fall Sell-abration – Long Beach

10/31 Halloween

New Legislation for 2013

Our industry has more laws controlling it than most industries. The State Legislature and the ABC give us license privileges and can take them away. 2013 has several new laws that you must follow. New alcoholic beverage laws will be introduced that in 2014. Many critical issues are pending. Is your business safe? Members are encouraged to look through the Legislative Bulletin. If there is a new law that is a problem for your business, call the association office now. The CBRA is your voice in Sacramento. If you are not a member, join today. The CBRA is your only voice when it comes to new beverage laws.

Brands and Comments

The CBRA Newsletter has not accepted any payment from any of the brands mentioned

in this edition. The editor, Ron Ziff, welcomes comments at

CBRA Membership Remains Open

Now, more than ever, access to your industry is important. The CBRA is California's

only statewide association of licensed retailers, and our membership continues to be

open for the first time in 20 years.

At CBRA we deal with licenses and regulations that affect the beverage business on a

daily basis. That's why CBRA offers practical solutions, unique products, services,

information, and timely advice for both large and small beverage businesses. With

reasonable fees, superior service, and associates that are easy to reach, CBRA helps you

to run your business better and easier. One of the most valuable services we offer is that

call to the ABC to ask your question. We can ask that question and keep you anonymous. That's something you just can't do yourself.

Join or renew your valuable membership today. You can't afford to delay.

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